Marketing and Distribution Tips for Health and Wellness Companies in the U.S.
The United States has the biggest health and wellness market in the world. With a wellness economy valued at nearly $1.8 trillion, the North American economy is unparalleled when it comes to selling products to health-conscious consumers. Of course, that also means competition is fierce. If you’re planning on marketing and distributing health and wellness […]
Health and Wellness Marketing Trends for 2025
Health and wellness may be a multi-trillion-dollar industry in the United States, but that doesn’t mean every product always sells. If you want sustained success, you need your offerings, sales pitches, and marketing to align with current trends and consumer interests. There are some obvious predictions of upcoming trends. Artificial intelligence, for instance, will certainly […]
Building Trust with Your Audience: Key Strategies for Health and Wellness Brands
Every consumer needs a certain degree of trust before patronizing a brand. That said, some industries require a higher degree of trust than others, as is the case with the health and wellness industry. When you’re asking someone to take a nutraceutical, invest in a better workout supplement, or try a topical ointment, they need […]
Leveraging Social Media to Boost your Health and Wellness Brand
There are many elements that go into marketing and distributing a health and wellness brand. It’s easy to focus on key areas, like FDA compliance or warehousing and distribution. One area you don’t want to let slip through the cracks, though, is social media. Here are three reasons you want to leverage social media to […]
The Power of Social Proof: How Consumer Feedback Boosts Health and Wellness Product Sales
Marketing a brand has never been more complex. The nuances of digital marketing and online promotion are accessible, but there are so many options that it can be difficult to know where to invest your efforts. One marketing tool that always helps a brand pop is social proof. Let’s look at what social proof is, […]
How Quality Distribution Enhances Customer Satisfaction in the Wellness Industry
It’s no secret that the health and wellness sector is focused not just on physical health but overall quality of life. Health-conscious consumers typically want to use preventative and natural methods to maintain sustainable lifestyles. The process of obtaining supplements and other fitness and wellness-related products and services should never stand in the way of […]