How Does AI Factor Into Marketing and Distribution in the Health and Wellness Sector? 5 Things to Consider in Your Strategy.
Artificial intelligence is touching every area of life. The trick is finding where to apply it. It’s important to strike a balance between AI efficiency and human authenticity. In the manufacturing industry, for example, the current era of “Industry 5.0” is focused on finding the role of workers in the midst of technology while simultaneously […]
How to Build Trust With a Nutraceutical Brand in the U.S.
The US health and wellness market is huge. The massive $2-trillion-sector of the North American economy is saturated with thousands of competing brands and tens of thousands of often redundant products. Everyone is vying for consumer attention. Everyone wants a coveted spot on retailer shelves. How can you get your solutions to stand out? Through […]
If You Want Health and Wellness Products to Shine During the Holidays, Focus on Younger Buyers
Health and wellness and the holidays may not feel like a great fit. But recent evidence from unfolding 2025 trends points in the opposite direction. If you’re a nutraceutical manufacturer or you operate a company in the health and wellness space in the United States, it may be time to start focusing on that holiday […]
Consumer Segmentation in U.S. Health and Wellness: From Gen Z to Boomers
The U.S. health and wellness market is massive, but it isn’t homogenous. There are many different segments that make up the North American consumer base, including age-dependent demographics. These are typically broken down into four groups of adult consumers (from youngest to oldest): Generation Z, Millennials, Generation X, and Baby Boomers. Many health and wellness […]
Supply Chain Strategy in 2025: How TruLife Distribution Builds Smarter,Resilient Wellness Brands
Introduction Why Supply Chain Is the Backbone of Every Successful Wellness and Nutrition Brand If you’ve ever wondered why some wellness brands scale quickly while others struggle, the answer often lies in the supply chain. Think about it — even if you have the most innovative supplement or nutrition product, it won’t matter if your […]
Tips for Nutraceutical Companies Presenting at ECRM Conferences
Innovative nutraceutical brands often come up with genius solutions to common problems. But if they can’t present those solutions in competent and effective ways, it becomes easy to lose a brilliant product in a sea of competition. In the fiercely competitive world of nutraceuticals (a global industry estimated to reach nearly $1 trillion by 2030), […]