The Importance of a Streamlined Supply Chain When Selling Health and Wellness Products in the US
The US has the biggest health and wellness market in the world. This makes it a natural target for many ambitious, growing international brands willing to invest in a North American presence. While the payoff is well worth it, there are many marketing and distribution challenges that come with expanding into the American marketplace. One […]
What Will the 2024 Holiday Retail Season Be Like?
The 2024 holiday season is coming up quickly, and it looks like it’s going to give us a unique retail experience. Consumers are optimistic, and the American economy refuses to slow down or cool off. At the same time, the impact of an election year and ongoing inflationary fears present a kind of uncertainty that […]
3 Tips for Selling Online During the Holidays
The holiday season is starting, and retailers in the health and wellness sector need to prepare for a busy time ahead. Consumer sentiment is high, and Deloitte predicts that people are ready to spend 8% more than last year’s season (which already broke records). If you want to make the most of a good retail […]
Marketing and Distribution Tips for Health and Wellness Companies in the U.S.
The United States has the biggest health and wellness market in the world. With a wellness economy valued at nearly $1.8 trillion, the North American economy is unparalleled when it comes to selling products to health-conscious consumers. Of course, that also means competition is fierce. If you’re planning on marketing and distributing health and wellness […]
Health and Wellness Marketing Trends for 2025
Health and wellness may be a multi-trillion-dollar industry in the United States, but that doesn’t mean every product always sells. If you want sustained success, you need your offerings, sales pitches, and marketing to align with current trends and consumer interests. There are some obvious predictions of upcoming trends. Artificial intelligence, for instance, will certainly […]
Building Trust with Your Audience: Key Strategies for Health and Wellness Brands
Every consumer needs a certain degree of trust before patronizing a brand. That said, some industries require a higher degree of trust than others, as is the case with the health and wellness industry. When you’re asking someone to take a nutraceutical, invest in a better workout supplement, or try a topical ointment, they need […]