Project Description

All Real Nutrition

Company Overview

All Real Nutrition is an Irish brand that sells a variety of nutritional and sustainable protein bars. The company’s innovative team has handcrafted mouthwatering flavors, such as Lemon Coconut and Chocolate Hazelnut. However, All Real Nutrition isn’t your everyday protein bar brand – it’s committed to preventing plastic from entering the ocean. It also uses 100 percent plastic-free packaging to help carry out its commitment. All Real Nutrition also empowers individuals worldwide through Plastic Bank® – an organization that pays plastic collectors in developing nations a premium for the plastic they collect.

Niall Harty, CEO of All Real Nutrition, built the brand from the ground up and achieved success in his native country of Ireland. He thought, “why not take our brand to the world’s largest marketplace – the USA?” However, All Real Nutrition couldn’t penetrate the American marketplace alone; it needed a skilled and experienced partner. The brand spent months interviewing sales teams and concluded Brian and the rest of the team at Trulife were the friendliest and had the most industry knowledge. Nail shares, “they felt like the right partner to go with based on their experience, past results, sales launch plan, and sharing the same vision.”

Trulife helped All Real Nutrition with every facet of bringing the brand’s products to the American market. The team at Trulife guided All Real Nutrition through FDA compliance, the import process, liability insurance, and all things needed for success in the United States. All Real Nutrition now sells its products on Amazon and several other online retailers, thanks to its partnership with Trulife. Brian shares that Trulife has “taken the time to get to know [All Real Nutrition] as individuals and get to know the brand.”

All Real Nutrition – Trulife Distribution Case Study
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