Reducing uncertainty in international expansion

Reducing uncertainty in international expansion

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At Trulife Distribution we build profitable, market sustainable food, beverage, nutrition and consumer brands worldwide.  We achieve that by expanding our customers’ international sales & distribution and increasing their global brand exposure. We offer a full range of services that can be tailored to meet the needs and goals of each company.

Trulife Distribution -High Quality Services

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Depending on your needs and stage of global brand development, Trulife Distribution assists its customers in a variety of ways:
  • International market entry
  • New customer identification, assessment and recruitment
  • Export sales management
  • International strategic planning / budgeting
  • Global market research & consumer trends
  • In-country marketing & promotion
  • Trade show management
  • Foreign language packaging
  • Ingredients review & compliance
  • Export sales training
Trulife Distribution -High Quality Services
Wide Sales Channel Experience

Wide Sales Channel Experience

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Trulife Distribution has 16+ years of experience with multiple sales channels:
  • Consumer packaged branded products in traditional grocery, mass, specialty, drug, & discount retailers
  • Foodservice products to commercial end-users, national chains, coffee shops, health care, business & industry, education & contract catering
  • Industrial & bulk ingredients and commodities to manufacturers
  • E-Commerce platforms in foreign markets such as Alibaba, T-Mall, Rakuten, Coupang & Amazon Global

Industry and Category Expertise

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Trulife Distribution has worked with a wide variety of different product categories. We take pride in ensuring we are category experts with each product we represent:
  • Snack Foods
  • Coffee, Tea & Beverages
  • Nutrition (including Health & Energy Products)
  • Pet Foods
  • Baked Goods
  • Chocolate & Confectionary
  • Personal Care & Health & Beqauty
  • Dietary Supplements & Vitamins (including Nutraceuticals)
  • Fruits & Vegetables (including powder, pastes, and extracts)
  • Frozen Foods
  • Ingredients
  • Speciality (including Gift & Novelty)
Global Database

Global Database

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Trulife Distribution has relationships with key distributors, importers, manufacturers and retailers in over 130 export markets. Our databases consist of over 15,000 pre-screened leading global companies, and is constantly expanding.

Experience and Wisdom

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Trulife Distribution has been trusted by customers since 2004 as the preferred Global Business Development Partner. Some of the ways we have proven this is:
  • Development of strategic international marketing plans within your budget and capabilities
  • Thorough feasibility and product analysis with international competitive insight
  • Extensive market research on your competitors, opportunities and threats, and target markets in foreign countries
  • International customer identification, assessment, and recruitment to ensure you choose the “right partner”
  • Foreign language packaging and regulatory compliance
  • Coordination of international trade shows, market visits, and promotional events to drive export sales
Experience and Wisdom
CASE STUDIES & SUCCESSES

Experienced. Performance-Oriented.
Results-Driven

Large U.S. Nutritional Supplements Manufacturer

Challenge

One of TLD’s branded nutritional supplements brands sold mainly through e-commerce and had a very fragmented international business selling to small wholesalers and DTC platforms in multiple foreign markets.  The client sought to grow international sales with a clear go-to-market strategy.

Strategy

TLD conducted thorough market research on the global nutritional supplement category and defined the client’s competitors, their brand positioning and their price configuration.  TLD proposed that it replace their small fragmented international customers with large regional distributors that warehouse products and have a supply chain throughout a wide, geographically dispersed and diversified channel structure.

Delivered Results

The client agreed with TLD’s proposed strategy.  TLD was able to appoint regional distributors in Europe, Latin America, and the Middle East within only a few months.   The result was that first-year sales increased nearly +500% with fewer, more concentrated international customers. In addition to the top line growth the client experienced, they also gained efficiencies internally, as their account management team changed from managing 75+ international customers to only a few key regional accounts.

Cross-Border E-Commerce & Expanded Global Distribution

Challenge

A branded nutritional supplement client of TLD’s sought to increase international distribution, gain shelf presence on major pharmacy chain store shelves, and begin selling through cross-border e-commerce in China.

Strategy

After conducting extensive research in various export markets, TLD developed a low-cost strategy to leverage existing global distributors to access pharmacy chains.

Delivered Results

TLD assessed and recruited professional supplements distributors in over 15 countries, allowing the brand to be found in several well-known pharmacy chains in the Middle East, Asia, Europe and Latin America.  In addition, TLD assisted the brand to open its own storefront on T-Mall.com, a leading B2C platform in China owned by Alibaba.

Global Pet food Brand Seeks to Optimize it’s Japan Business

Challenge

A large pet food manufacturer hired TLD to develop and recommend a strategic growth plan for the brand in Japan, one of the company’s largest export markets.  While their sales were decent, the manufacturer wanted to validate the company’s current distribution partner and increase the sales growth rate.

Strategy

TLD thoroughly researched the trends and consumer behaviors surrounding specialty pet food in Japan, determined value chain margins, identified opportunities for channel expansion and maximum sales penetration, and evaluated the e-commerce and direct-to-consumer (D2C) sales channel.

Delivered Results

Within 120 days, TLD delivered to the pet care client a complete Go-To-Market strategy for the Japanese pet food market which included a category overview, competitor & DTC analysis, new opportunities to drive incremental sales growth, and additional recommendations.  The client implemented many of TLD’s recommendations and their sales in Japan increased dramatically.

Expanded European Distribution

Challenge

One of TLD’s branded beverage clients needed to develop European distribution and grow sales in the region.

Strategy

Due to increasing export sales to Europe as a result of TLD’s marketing and sales development efforts, and upon the recommendation of TLD, this client established a European subsidiary and warehouse in the European Union. By shipping full container load quantities from the U.S. to a European warehouse, this client is benefiting from higher efficiencies, lower costs, and increased sales.

Delivered Results

TLD created the strategy for a European subsidiary and logistics facility for this client to expand in the European Union. European customers can now order small quantities, pay invoices in Euros, communicate within the same timezone with a native speaker, and take delivery within 2-3 days. Sales of this beverage client are increasing over 50% as a result of TLD’s work.

Upgraded International Distributors

Challenge

A branded beverage company had sporadic international sales, no focus on developing global markets, poorly performing international distributors, and little in-house expertise in markets outside the U.S.

Strategy

TLD began implementing a carefully defined strategy: recruiting larger, professional foreign importers in large markets (client was previously selling mostly to small importers in small markets), exhibiting at international trade shows, and providing marketing support and improved customer service to this client’s importer customers.

Delivered Results

TLD increased international sales of this client by over 100% in first year, and 400% over four years. This client is selling its products currently in over 25 countries.

Opened Japanese Market

Challenge

A young, emerging high-end confectionery marketer hired TLD to develop their international business platform. While the international markets seemed promising and the client was receiving several international inquiries, the company did not have the internal resources or expertise to assess foreign markets and global sales opportunities.

Strategy

After a complete market assessment, TLD identified Japan as a high potential foreign market. Using its network of importers and extensive database, TLD identified a large Japanese importer which specialized in upscale, premium imported products. Japanese packaging and marketing were developed, ingredients checked and approved for import, and target accounts were identified. TLD arranged for the client to exhibit at a major international trade show in Japan.

Delivered Results

Sales increased 300% after the first year of this client working with TLD.

U.S. Food Company Begins Exporting

Challenge

TLD was hired by a small U.S. specialty chocolate company with few marketing resources and no export sales. This client sought to begin exporting their products and build their brand recognition globally, without having to add personnel or use additional resources which were needed for their U.S. business.

Strategy

TLD contacted prospective foreign importers and distributors on behalf of this client. TLD exhibited at trade shows in foreign markets and selected the most appropriate importers for this client and managed the sales and marketing process to identify and exploit growth opportunities.

Delivered Results

TLD increased this client’s sales from zero customers outside North America to six countries on three continents in the first nine months. In addition, TLD built a distribution network in over 20 countries. The client was then purchased by a major multi-national company.

Re-structured Major International Food Conglomerate

Challenge

The CEO of a leading international food manufacturing company with operations in multiple countries and several business units was not satisfied with the company’s sales growth and profitability. He questioned whether the company was organized in the most efficient manner. He sought TLD’s expertise to determine the best means of leveraging the organization’s strengths in distribution, retail penetration and brand awareness.

Strategy

TLD researched the client and its competitors thoroughly, interviewed their executives, and devised a plan to re-structure the organization. Rather than having several different business units organized by product category, each with its own unique sales force, TLD recommended that the sales force be combined into one unit selling all products.  Instead of sales representatives specializing in products, TLD recommended all sales representatives sell all products but concentrate on different sales channels and key account customers.

Delivered Results

The CEO agreed with TLD’s recommended strategy to re-organize into fewer business units, and the sales force selling all products within the company. Sales and profitability increased as well as customer satisfaction.

Trulife Distribution utilizes the latest digital marketing technologies, which allows us to develop new business for our branded customers quickly and efficiently.

latest digital marketing technologie

Trulife Distribution assists North American brands access and sell on various global e-commerce sales channels

These platforms are becoming the “go to” retailers for consumers worldwide. Exporters do not need to change packaging or formulas, nor are customs duties and arduous import registration procedures required for North American products. It is a relatively simple, efficient and low-cost means of building a global brand presence and gaining incremental sales growth.

American brands access
Ready to Talk?
Contact Us

USA Office / West Coast Division
info@TruLifeDistribution.com
+1.480.690.2026
4343 N. Scottsdale Rd, Suite 150
Scottsdale, AZ 85251

USA Office / East Coast / HQ
info@TruLifeDistribution.com
+1.954.414.0380
401 E. Las Olas Blvd Suite 1400
Fort Lauderdale, Florida USA 33301

Asia | Pacific Office
info@TruLifeDistribution.com
9 Hall St
Suite 128
Port Melbourne.Victoria3207
Australia