Creating health and wellness products can be a rewarding activity. You are giving people solutions to health concerns and helping them generate positive results in their lives.
However, having good intentions doesn’t mean you can skimp on the means to achieve it. On the contrary, in an area like the health and wellness industry, it’s vitally important to pay attention to key details like FDA compliance.
Here are four reasons FDA compliance is critical when selling nutraceuticals in the United States.
1. Maintaining Availability
The Food and Drug Administration may not be as strict in this area of the economy as, say, pharmaceuticals or healthcare. However, it does have the authority to regulate both dietary ingredients and finished dietary supplements and can remove any products that it considers adulterated or misbranded.
This makes compliance critical if only to ensure that a product is following all guidelines and can be properly promoted through online and brick-and-mortar retailers.
2. Consumer Safety and Confidence
Nutraceuticals are created with consumer health in mind. It’s important that they come through on that promise and genuinely support the well-being of a brand’s customers.
FDA compliance reinforces the safety of each product by signaling that it follows certain guidelines. In addition, the knowledge that a product is FDA-compliant fosters an automatic sense of confidence in individuals as they consider making a purchase.
3. Enhancing Product Efficacy
FDA regulations are not created out of whole cloth. They exist for a reason, and often, they represent the best way for a product to be both effective and safe.
For example, the federal regulatory agency has set recommended Daily Values for important nutritional ingredients. These help track dosage and can inform consumers if a product will have the right amount of specific nutrients for their needs.
4. Preserving Brand Reputation
The last thing a nutraceutical brand wants to deal with is a lawsuit. Whether you have a product pulled from the shelves by the FDA or a customer suffers from unexpected or uninformed side effects, negative press like this can be detrimental to a health and wellness company’s efforts.
Staying compliant with FDA regulations gives you the best chance of serving your customers well, keeping government oversight happy, and building a positive image around your brand.
Using FDA Compliance as a Positive
For most brands, FDA compliance is a chore. At TruLife, we see it as another tool in the marketing and distribution toolkit. It sends the message that you are serious about what you do, and customers can trust that you are providing safe and effective solutions.
Of course, that doesn’t mean if you’re struggling with FDA compliance, you have to go through the process alone. Our team has helped hundreds of products and brands maintain compliance. Reach out, and we can help you create a strategy that doesn’t just keep you compliant but uses that compliance as a way to supercharge your brand.
