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Client Proof / Results Center
Who the client was, what problem they faced, what TruLife actually did, and the outcome supported by the available source material.
Evidence index
Retailer accounts and individual store locations are counted differently and labeled accordingly. Historical figures are client-approved snapshots without stated calendar dates.
| Brand | Documented result | Channels | TruLife services | Evidence |
|---|---|---|---|---|
| RARI Nutrition | 700+ retail doors in a documented launch; historical Amazon sales $733,007 to $1,205,775 | Drug, specialty nutrition, Amazon | Amazon management, line extension, buyer development | Case study · Written testimonial |
| Ultra Life Sport | 100+ California retail locations (store locations) | California specialty & natural retail | Launch strategy, buyer development, account management | Case study · Video testimonial |
| Bodyceuticals | 35+ new retail accounts since 2024 (accounts, not stores) | Natural grocery, co-ops, practitioner pharmacies | Retail strategy, buyer development, PR | Case study · Brand store locator |
| Freeman Formula | Documented placements at GNC, Tops Friendly Markets and Kinney Drugs | Specialty nutrition, grocery, pharmacy | Retail strategy, buyer development, account management | Case study · Video testimonial |
| Beaver Brook | Historical annual revenue $152,238 to $682,684 (~348%) | Marketplaces, brand storefront | Fulfillment, marketplace management, digital | Case study |
| All Real Nutrition | Ireland to a compliant U.S. launch | Amazon, online retail | FDA compliance, importation, insurance, U.S. operations | Case study · Video testimonial |
| The Daily Crave | 2026 West Coast retail expansion engagement | West Coast retail | Retail growth plan, outreach, buyer presentations | Case study · Video testimonial |
| Firebird Energy | Engagement documented; outcomes not yet published | U.S. market development | Commercial planning, retail readiness | Write-up pending client approval |
How we label retail evidence. A documented placement is a result. An established buyer relationship is access. A scheduled meeting, such as those at ECRM in September 2026, is an opportunity to present — not a purchase order, placement or endorsement.
Retail expansion
Each result belongs to the named client and is qualified by the available source material. These are not aggregate TruLife statistics.
Sports nutrition · client-approved snapshot; source materials do not state calendar dates
Two SKUs became eight, marketplace evidence was built, and buyer development led to CVS, Vitamin Shoppe and regional distribution — more than 700 retail doors in a single launch.
Natural skincare · since 2024 · retailer accounts
An independent-retailer-first rollout produced 35+ new retail accounts across natural retail, co-ops, practitioner-led wellness and the vitamin channel.
Verify current retail locations with the brand →
Review the full case →California retail · store locations as reported by TruLife
A deliberate California beachhead secured 100+ California retail locations before broader expansion, concentrating inventory and account support where the brand could build density.
Specialty nutrition · grocery · pharmacy · documented placements
Documented retail placements at GNC (specialty nutrition), Tops Friendly Markets (grocery) and Kinney Drugs (pharmacy), with account development that also reached Express Mart and Coen Markets. A September 2026 ECRM meeting with Kinney Drugs buyers is separate from these placements.
International market entry
Market entry is more than export logistics. The operating pathway has to connect compliance, importation, insurance, ecommerce and commercial development.
An established Irish sports-nutrition brand moved from no U.S. pathway to a compliant launch on Amazon and additional online retailers.
TruLife supported the U.S. commercial development of the New Zealand energy brand. A full public write-up will follow only after the client-specific scope and outcomes are ready for publication.
Ecommerce & revenue growth
Approved client financial figures are shown as client-specific before-and-after snapshots. Source materials for RARI Nutrition and Beaver Brook do not state calendar dates.
+88% units sold. Marketplace management built the evidence used in later retail conversations.
Review the full case →Client Experience / Video Proof
A 2026 engagement focused on U.S. retail expansion, beginning with a concentrated West Coast plan and the buyer relationships required to support it.
Client Testimonial
Commercial judgment
Not every brand TruLife evaluates is ready for immediate U.S. retail expansion. In one engagement, the product opportunity was compelling, but the economics, operating structure and market-readiness requirements were not yet aligned for broader retail development.
Rather than push the brand prematurely into buyer conversations, TruLife recommended additional preparation and validation before scaling.
The recommendation included refining pricing and margin structure, strengthening U.S. operational readiness, clarifying channel strategy and using buyer feedback to determine the appropriate next step.
Sometimes the right commercial decision is not “go faster.” It is “get ready first.”
Due diligence
We expect serious brands to do their homework. Here’s where to start.
The next responsible step
TruLife works with brands where product, economics, operations and commercial opportunity align. The next step is understanding whether your brand is prepared for the U.S. market.
A commercial first step
Understand the opportunity before committing to inventory, compliance, logistics and retail development. Still developing? Explore Brand Advisory →
