3 Tactics for a Bulletproof Supplement Distribution Strategy in 2026
This year is already proving as promising and unpredictable as 2025. Disruptions in the Middle East are causing wild swings in the stock market. Tariff questions are equally difficult to predict. Consumer spending remains resilient despite persistent inflation concerns. Every day, the news shifts one way or the other. It’s important for brands to take […]
Building Hybrid Brick-and-Mortar and E-Commerce Distribution Strategies for Nutraceutical Brands
The modern economy lives in a hybrid state. E-commerce is critical, even as brick-and-mortar stores continue to remain viable and effective forms of growth. Nutraceutical brands should no longer look at the two as “in-person vs e-commerce.” They need to see them as complementary pieces of a new hybrid approach to retail. When you can […]
How Wellness Brands Can React to Tariffs and Build Import Strategies in 2026
Tariffs are once again reshaping global trade in 2026. In February, the Supreme Court struck down President Trump’s existing tariffs, deeming them to have exceeded presidential authority. In response, the president criticized the ruling and immediately imposed 10% global tariffs, raising them to 15% the next day. The repercussions of this back and forth at […]
Supply Chain Pitfalls Wellness Brands Face in 2026 (And How a Partner Like TruLife Distribution Can Help)
The US health and wellness market is hard to predict in 2026. Certain market aspects are strong, and rapid growth is expected to continue in this sector of the US economy. At the same time, tariffs and regulations are constantly shifting, creating potential causes for concern. It’s important for ambitious international health brands seeking to […]
A Step-By-Step Guide for Launching an International Supplement Brand in the US
The United States represents the peak of the health and wellness world. Conservative research estimates a market size of nearly $1 trillion ($939 billion) in 2024 with rapid growth that could pass $1.5 trillion by 2033. It isn’t hard to see why. The US has many of the biggest brands and one of the largest […]
Economic Challenges Create Opportunities
Two decades into the 21st century, it feels like everyone has gotten onto the online marketing bandwagon. While big businesses can afford to dump money into expensive campaigns and build pricey websites, though, small- and medium-sized businesses can often …