If You Want Health and Wellness Products to Shine During the Holidays, Focus on Younger Buyers
Health and wellness and the holidays may not feel like a great fit. But recent evidence from unfolding 2025 trends points in the opposite direction. If you’re a nutraceutical manufacturer or you operate a company in the health and wellness space in the United States, it may be time to start focusing on that holiday […]
Consumer Segmentation in U.S. Health and Wellness: From Gen Z to Boomers
The U.S. health and wellness market is massive, but it isn’t homogenous. There are many different segments that make up the North American consumer base, including age-dependent demographics. These are typically broken down into four groups of adult consumers (from youngest to oldest): Generation Z, Millennials, Generation X, and Baby Boomers. Many health and wellness […]
Supply Chain Strategy in 2025: How TruLife Distribution Builds Smarter,Resilient Wellness Brands
Introduction Why Supply Chain Is the Backbone of Every Successful Wellness and Nutrition Brand If you’ve ever wondered why some wellness brands scale quickly while others struggle, the answer often lies in the supply chain. Think about it — even if you have the most innovative supplement or nutrition product, it won’t matter if your […]
Tips for Nutraceutical Companies Presenting at ECRM Conferences
Innovative nutraceutical brands often come up with genius solutions to common problems. But if they can’t present those solutions in competent and effective ways, it becomes easy to lose a brilliant product in a sea of competition. In the fiercely competitive world of nutraceuticals (a global industry estimated to reach nearly $1 trillion by 2030), […]
Four Questions to Ask When Preparing to Approach a Buyer With Your Nutraceutical Product
You’re a manufacturer with a nutraceutical product that will revolutionize the market. Maybe it’s a superior anti-aging formula, a previously unseen autoimmune system modulator, or maybe you’ve just found a way to deliver the cheapest, cleanest, most eco-friendly bottle of spring water. Whatever your product might be, it won’t hit retail shelves if you can’t […]
Sustainability in Supplement Supply Chains: How Nutraceutical Manufacturers Can Stand Out in the U.S.
The U.S. health and wellness marketplace is both big and growing. According to recent estimates, the market expanded to a $2.2 trillion valuation between 2019 and 2023 — and it has shown no signs of slowing down. While interest in the latest nutraceutical, skincare, activewear, and other health and fitness products continues to rise, another […]