Health and wellness may be a multi-trillion-dollar industry in the United States, but that doesn’t mean every product always sells. If you want sustained success, you need your offerings, sales pitches, and marketing to align with current trends and consumer interests.
There are some obvious predictions of upcoming trends. Artificial intelligence, for instance, will certainly continue to have an impact on all sectors — including health and wellness. Here are a few additional trend projections that could shape the upcoming year based on TruLife Distribution’s research and industry experience.
1. Mental Wellness Will Continue to Be a Focus
Mental health and cognitive wellness have been in the spotlight in recent years. AthenaHealth points out that an increase in nuanced understanding and a reduction in the stigma of mental health has increased awareness. Add in projections that 25% of the U.S. population is predicted to need behavioral health services in the next few years, and this remains a top area for growth moving forward.
2. Social Proof Will Continue to Resonate
As generative AI continues to pump out endless iterations of basic information, unique content will stand out. One form of this kind of content that has particular gravitas in the health sector is social proof. Companies that can harness significant public consumer feedback and sentiment will have more effective content marketing strategies in the months ahead.
3. Sustainability Will Remain in Vogue
As signs of environmental stress continue to mount, consumers are looking for green initiatives from every brand they patronize. Health and wellness brands look particularly bad if they promote personal health at the expense of global and environmental wellness. From clean manufacturing to recyclable packaging to eco-friendly products, count on sustainable initiatives having extra weight this year.
4. Increasing Healthcare Costs
Healthcare isn’t cheap — and right now, it’s particularly expensive. Deloitte reports that nearly half of U.S. consumers skipped needed health care in the past year. That trend likely won’t go away, which opens up the doors for alternative, transparent, and, above all, effective natural remedies and solutions to shine.
5. Women’s Healthcare Will Continue to Grow
Deloitte also reported a continuation in the rise of attention and interest in women’s health. As stigmas disappear and targeted research in the area of women’s health continues to build, expect there to be a growing market of female consumers interested in health and wellness products that target their unique needs.
Preparing for the Health and Wellness Industry of 2025
The health and wellness world isn’t going anywhere. But you can count on it shifting, as it always does.
Use the predictions above — along with your own research — to prepare for the year ahead. Stay flexible, set up marketing strategies, and create resilient partnerships that can help you make the most of the opportunities to come.
If you’re looking for a partner you can trust to help you prepare for 2025, our veteran health and wellness marketing and distribution team at TruLife would love to get in touch. Let’s talk, and together, we can chart the best path forward for your brand.
