It’s no secret that the health and wellness sector is focused not just on physical health but overall quality of life. Health-conscious consumers typically want to use preventative and natural methods to maintain sustainable lifestyles.
The process of obtaining supplements and other fitness and wellness-related products and services should never stand in the way of that pursuit of health and happiness. In fact, it should play an active role in creating satisfied individuals who know they can equip themselves with health and wellness tools efficiently, affordably, and in a timely manner.
With that in mind, here are a few of the biggest reasons you want to prioritize your distribution strategy when selling to a wellness audience.
1. Delivery Time Sends a Message
The speed with which you receive a product, especially when ordering online, can have a major impact on the customer experience. When Amazon introduced two-day shipping in 2005, it revolutionized how consumers look at ecommerce. Even though Amazon itself has had to eventually scale back on that shipping timeline, the 48-hour expectation is still there in many cases.
That doesn’t mean you need to get your customers their supplements in two days. However, it does shine a light on how important delivery time is as part of the customer journey. If your distribution channel is disorganized, sluggish, or even worse, overseas, it can lead to long wait times and unhappy customers. A local, centralized, organized operation, like TruLife Distribution’s North American network, makes it possible to offer fast deliveries and maintain satisfied customers.
2. Proper Handling Also Matters
It’s called shipping and handling for a reason. When you ship a product, you need to package it and trust it to a shipping service. If that provider is unreliable, it can lead to damaged goods, more returns, and frustrated customers.
When you invest in a quality distribution network, like the one TruLife has built over half a decade, it can ensure that your goods are stored properly. It also makes it easier to watch inventory and maintain availability over time. When you have this kind of distribution infrastructure to work within, it’s easier to box each item up and send it out safely and securely when an order is placed.
3. Customer Service Is Also a Consideration
Customer service extends beyond supporting consumer interactions with your products and services. It also applies to your distribution activity. As customers place orders, you want to have a solid customer service system in place to offer support and solutions to anyone with questions or concerns.
A good distribution network makes it easier to provide updates and clear, satisfactory answers to customers throughout the shipping and handling process. This improves communication and transparency, builds trust, improves loyalty, and enhances the overall customer experience.
Using Distribution to Build Customer Satisfaction
The distribution of your products is more than a necessary activity. It gives you an opportunity to go above and beyond. Use it to demonstrate to your customers that you are committed to facilitating their pursuit of health and happiness not just through the products you create and the services you offer but with every interaction that they have with your brand.
If you don’t have the infrastructure to provide quality distribution services to your health and wellness customers, TruLife Distribution can help. Book a consultation, and we can explore how our growing distribution network, warehouse options, and other 3PL solutions can ensure your products are professionally stocked and efficiently shipped as part of a holistic, high-quality customer experience.
