The United States has the biggest health and wellness market in the world. With a wellness economy valued at nearly $1.8 trillion, the North American economy is unparalleled when it comes to selling products to health-conscious consumers.
Of course, that also means competition is fierce. If you’re planning on marketing and distributing health and wellness goods in the U.S., here are some veteran tips from the industry experts at TruLife Distribution to help you get going.
1. Identify Your Target Demographics in a U.S. Context
You likely already have buyer personas and target audiences developed for your home region. What are the primary characteristics of that group? How do they relate to segments of the U.S. consumer base?
Don’t assume a one-for-one comparison. Make sure you’ve identified the specific demographic you’re targeting in your U.S. sales and distribution efforts.
2. Use E-Commerce to Streamline Sales
E-commerce is a powerful and fast way to make your products available to consumers. Once you’ve passed FDA compliance and you have stock Stateside, fire up your online listings as quickly as possible.
Set reasonable expectations, too. You won’t always see a lot of initial activity on Amazon.com or Walmart.com. However, those listings give you early marketing synergy and clout with retailers, which can be key in getting your operation up and running.
3. Integrate Multiple Marketing Channels
Marketing should never concentrate on a single promotion or initiative. Always seek out multiple channels to promote your brand.
Social media can build social proof. Press releases can build a body of earned content. On-site content can build SEO and GEO. Regardless of the channels you decide are best for your brand, always make sure you’re being comprehensive with your marketing strategy.
4. Work With a Distributor With a Quality Distribution Network
A distribution partner like TruLife can make a world of difference as you try to gain momentum in a foreign market — especially one as saturated as the United States.
Along with the experience that a third-party distributor brings to the table, they should have a well-established network. (You can see a list of Trulife’s robust retail network here for an example of a quality distribution network.)
5. Use Sales Conferences and Trade Shows to Jumpstart Growth
One of the fastest ways to get your product in front of a large audience in the U.S. is through trade shows. These classic selling opportunities help you access a large number of retailers at a single event, which saves time and money.
TruLife is particularly invested in the ECRM approach to buyer-seller relations. ECRM conferences offer a unique format of pre-scheduled, one-on-one meetings that make it easier to get the attention of retailers and wow them with your best wares.
6. Don’t Just Sell. Educate.
Remember that you’re operating in the health and wellness arena. This is a YMYL (your money, your life) category of business. It doesn’t matter if you’re selling cutting-edge workout formulas or a clean and simple Vitamin C supplement. Always take the time to educate your audience.
This signals a commitment to transparency and respect for educated consumers interested in your health solutions. In an information age, education is one of the best marketing tools for building your brand in an overseas market.
Marketing and Distributing in the U.S. in 2025
As the world economy continues to gain momentum and the U.S. economy charges ahead of the pack, health and wellness brands should be ready to make calculated investments in the North American marketplace.
Use the tips above to develop a strong strategy. If you need support in that process, contact TruLife today. Our team of experienced veterans can provide an à la carte offering of services you can tailor to your specific support needs.
Let’s talk! The U.S. marketplace is one rock-solid marketing and distribution strategy away.
