If you’re going to use online marketing to promote a health and wellness brand, you need to consider search engine optimization (SEO). SEO is a primary way to promote brand awareness and generate organic traffic on the internet.
When done right, this can play a key role in marketing a growing company. If you have a website for your health and wellness brand, here are a few tips to ensure you’re showing up in search engine results and getting in front of your target audience online.
1. Create Helpful Content
When writing with SEO in mind, you always want to put the reader first and the search engine second. Google’s algorithms have become sophisticated enough to detect when content is helpful for readers and when it isn’t. As you create owned content, whether it’s sales pages or blog articles, always seek to educate through high-quality, informative pieces.
In the health and wellness industry, it’s also important to remember that you’re in the YMYL category. The acronym stands for “Your Money, Your Life” and refers to topics that impact things like medicine, finance, or current events. Google is more careful with judging YMYL content. Always create honest, transparent, and helpful content that demonstrates your topical authority and expertise.
2. Choose Your Keywords Thoughtfully
Your content should always focus on a primary keyword. This should align with the topic you’re writing about and should be within the realm of topical authority that you’re trying to influence as a brand. For instance, a nutraceutical company might write an article on mental health and focus on the keyword “ashwagandha” or “Valerian root.”
One way to explore keywords is to search the primary topics you cover on Google and look at the “People Also Asked” section for other keyword ideas. Google Keyword Planner is also a free and easy way to explore keywords in your industry that attract a lot of online traffic. There are more complex tools you can opt for, too, such as Ahrefs or Semrush, but Google’s native tool is a great starting point.
3. Go After Quality Backlinks
Once you’ve established your brand’s online content library through quality content focused on clear keywords, it’s time to reinforce your on-site SEO with quality backlinks. These are links that point to your own content from a third-party site. For example, if a reputable health and wellness magazine links to a nutraceutical brand’s article on essential oils, it would give the brand a quality backlink.
Digital PR is a great way to gain good backlinks with minimal effort. Releasing press releases allows journalists and news publications to pick up stories about your brand. This leads to a variety of backlinks across different publications.
Using SEO to Optimize Your Marketing Efforts
Search engine optimization may be one facet of a larger marketing strategy. But it plays an important role, nonetheless. Make sure you’re investing in SEO as part of your online marketing strategy.
If your health and wellness brand’s marketing efforts are struggling beyond the SEO front, get in touch for a free consultation with our TruLife Distribution team. Together, we can explore how to create an effective online strategy to promote your company and position your brand in a favorable light not just for online consumers but for brick-and-mortar retailers, too.
