Supply chains make the world go round. Historically, these lines of logistical support have been small, connecting individual farms and towns when the roads were good enough for travel or the seas calm enough for sailing. Over time, these supply chains have grown, connecting cities, nations, and eventually the whole world.
This modern interdependence on one another led to an era of never-seen-before prosperity. However, there are also some downsides to having such a closely-knit world economy. For instance, when something significantly disrupts the supply chain half a world away, it can create a ripple effect felt everywhere. When more than one event like this happens close together, the results can amplify one another.
Recent and Ongoing Supply Chain Threats
It’s no secret that the biggest threat to supply chains in recent years centered on one thing: the pandemic. From quarantines and closed factories to zero-tolerance Covid-19 policies, the pandemic has created a chain reaction of concerns.
This has percolated through multiple areas of the supply chain. For instance, the unusual ebb and flow of shipping goods created a waterborne bottleneck at the critical ports of Long Beach and Los Angeles. It’s an issue that was still causing trouble even in early 2022.
The aviation industry — which also plays a critical role in supply chain momentum — has also been reporting various production backlogs. This is due to plane makers struggling to get the parts that they need in a sluggish world economy that is struggling to regain momentum.
The worst part about these examples is that they’re just the tip of the iceberg. There are numerous other areas of the economy and supply chain that are also feeling multiple years of pandemic pressure. In addition, new developments like the Omicron outbreak in late 2021 and early 2022 only aggravate existing issues.
To top it off, Russia’s invasion of Ukraine threatens to once again disrupt supply chains through things like sanctions and rising oil prices. If history teaches us anything, all of these threats won’t magically go away, either. As the world becomes more interdependent, we’re going to feel the results of global disruption more often.
So, what’s a company to do? While there isn’t a panacea or a magic bullet for supply chain issues, TruLife Distribution does offer a way to navigate this ongoing concern.
How a Distribution Partner Can Help With Supply Chain Concerns
At TruLife Distribution, we know all too well how hard it can be to figure out supply chain concerns. From making logistical choices to avoiding emotional decisions, there are many things to consider.
In fact, addressing these kinds of issues is why we exist in the first place. TruLife Distribution was created to help others get through the kinds of supply chain challenges we’re facing right now. We don’t just place products in stores and boost PR and marketing efforts on the ground in the U.S. We also bring veteran talent and well-developed services to bear on any issues that may arise along the way. Whether the cause for concern is due to war, a pandemic, or anything else, TruLife Distribution is here to help with logistics and strategic planning every step of the way.
Again, it goes without saying that we can’t just make supply chain issues magically go away. At the end of the day, we’re just another company trying to navigate the same economic conditions. But that doesn’t change the fact that we are uniquely set up to help our clients thrive in the midst of challenges that are often too big to take on alone.
