Let’s be real for a second. The modern tech-driven business world is full of strange and wonderful things. The area of online marketing alone has created a smorgasbord of promotional activities that can lower barriers to entry and make even a small business a global presence.
But what does the average business owner really understand about modern marketing? If you find that the rapid evolution of the online marketing landscape has left you behind, you’re not alone.
Let’s take a few minutes to dig into the details of one of the most common digital marketing options out there: PPC advertising.
What Is PPC Advertising?
The acronym PPC stands for pay per click. The primary goal of pay-per-click marketing is to pay for your website to appear in certain places across the internet.
This is often on search engine results (SERP) pages. However, PPC ads can also take on different formats, such as an ad or banner on a website or in a social media feed. The “pay” part doesn’t take place when someone sees the ad, but rather when they click on it and visit the page that you’ve linked to.
Let’s try a quick example. If you sell luxury soap bars, you might want to promote your products online. If that’s the case, you could set up a PPC ad account with a platform like Google Ads or Facebook Pixel. From there, you could choose certain keywords, like “luxury soap bar” “fancy soap bar” or “organic soap.” You would also need to set a daily budget, say $10 per day. From there, you would be charged a certain fee (which varies depending on the popularity of each keyword) whenever someone clicks on your link.
What Are the Benefits of PPC Marketing?
PPC ads aren’t a marketing magic bullet, and they should always be used in concert with other marketing options. However, PPC advertising does yield several key benefits, particularly when a business is growing and wants to expand its reach:
- You can directly target your audience: PPC ads can be highly targeted to specific demographics. In the case of luxury soap, that might be affluent middle-class individuals.
- PPC ads can give you fast, affordable results: For businesses that don’t have massive marketing budgets, PPC ads give you a direct, fast, and cost-effective way to reach as many customers as possible within your budget.
- You can boost SEO (indirectly): PPC marketing doesn’t directly impact your website’s search engine optimization. However, it can increase things like brand awareness and engagement, which can have an indirect influence on your SEO.
- PPC ads come with data: The data that your PPC ads generate can help you decide whether to continue or adjust your current strategy. It can also help inform other areas of online marketing, like SEO.
PPC advertising is a potent and powerful way to add momentum to a marketing strategy.
Why You Want an Expert PPC Marketer on Your Side
Pay-per-click marketing can be very effective. But it’s also a nuanced activity that requires training and knowledge to execute successfully over time. That’s why you want to have someone you can work with who is intimately acquainted with the PPC marketing approach if you want your paid ads to reach the right people, generate traffic, and stay within budget.
Hiring an internal PPC marketing expert is ideal. But that can be expensive, and it’s often outside of the range of the budgets of smaller businesses to hire someone for that role.
Fortunately, there are also third-party solutions that can be equal parts affordable and effective. Our highly experienced team at TruLife Distribution includes PPC experts who have run countless successful campaigns for our clients.
If you want to tap into the power of PPC advertising but aren’t sure what you can afford or even where to start, contact us. We’d love to help you utilize PPC as part of an effective online marketing strategy that can take your business to the next level.