There’s plenty to be said for the concept that the modern world is small. Technology and communication are constantly shrinking the geographical gap between people across the globe.
And yet, at TruLife Distribution, we still see the world as a big place where everyone has to work together to succeed.
Why a Local Marketing and Distribution Team Matters
If a business wants to reach out across international markets, they face countless challenges. Physical distance, national boundaries, and cultural differences are all barriers that must be overcome.
That’s why, if you’re looking to expand your enterprise, you need to have a native marketing and distribution team right by your side. Working with a local organization lets you tap into several unique benefits. Here are a few of the best ways that a third-party distributor and marketer like TruLife can streamline a brand’s entrance into the U.S. Market.
They Know the Culture
If you’re trying to penetrate a foreign market on your own, it’s up to you to figure out how to reach your new demographic. Often this won’t line up with the audience on your home turf. This is especially true if you’re marketing to a multicultural consumer audience, as is the case in the U.S. The proclivities and tastes of foreign consumers will often be different in both subtle and not-so-subtle ways.
Working with a third-party agency can help you cut through the marketing clutter. They can take your current marketing messages and translate them into effective collateral for a new target audience.
They Know the Rules
Along with cultural nuances, a partnering distributor should also be well aware of any local rules and regulations worth knowing. This “insider knowledge” means they can help you cut through any bureaucratic red tape that may need to be addressed. This can help you get set up and gain some momentum as quickly as possible.
They Reduce Costs
A third-party distributor is going to be able to capitalize on their proximity to your new customers. For instance, consider a company in New Zealand that is looking to sell products in the U.S.
If they work with a distributor like TruLife, the latter can be a local touchpoint where you can warehouse bulk products and shipments stateside. From there, the distributor can affordably and conveniently ship the goods to consumers as orders are placed.
They Have an Established Presence
If you’re working with a distribution and marketing company that is creditable and competent, they should do more than just facilitate your expansion efforts. They should actually enhance your distribution strategy.
For instance, they should have access to elite distribution accounts and robust industry experience. They’ll also likely have an existing rapport with many of the major retailers in that region or market. This can give them a natural advantage that a foreign brand would lack as they attempt to find traction in a new market.
From lower costs to easier logistics, cultural comprehension to an established presence, there are many benefits to using a third-party marketing and distribution team. This gives you a cutting-edge advantage as you attempt to find inroads into a new international market for your company.