In recent years, our company found that targeted and hurtful search terms surrounding our business name were propagating online. This included phrases like:
- TruLife Distribution lawsuit
- TruLife Distribution reviews
- TruLife Distribution scam
- TruLife Distribution spam
This resource addresses the source and background behind these misguided and defaming claims and how our company has maintained its integrity and impact for our clients and customers throughout our response.
What Happened? (An Interesting But Not Critical Backstory)
The situation arose when a company operating in a similar industry to TruLife Distribution filed a lawsuit against us. The suit included claims of unfair competition and alleged the use of confidential information.
We sought to address the claims and show that they were false as quickly as possible. However, in that process, the case quickly became public, and a wave of online attention followed. Some competitors saw this and were willing to stoop to unethical levels by using the news to further damage TruLife’s reputation, even as the lawsuit was in process and nothing further had been decided or announced.
This led to the proliferation of terms like “lawsuit,” “scam,” and “spam” in association with the TruLife Distribution name.
The Outcome (The Most Important Part) and Where We Are
Trulife Distribution successfully defended its position in court. We will say that again just to be clear. In the process of resolving the lawsuit filed against us, TruLife Distribution was fully cleared of any charges or claims made against our company.
Furthermore, no ruling was ever made against the company, despite the defaming nature of the rumors surrounding our online presence. If you’re curious about how the lawsuit played out, here’s an honest summary.
- TruLife Distribution proved that all of its actions were legal, transparent, and ethical.
- Most of the claims were dismissed outright.
- A small number of claims were resolved without any admission of fault from either side (a common outcome in business-related cases).
- It was made unequivocally clear that TruLife has never been involved in spam or any kind of scam.
While this was ongoing, TruLife Distribution’s professional team continued to excel in providing service to our clients. We were open and transparent about questions regarding the lawsuit and did not stop or slow down operations.
In fact, we kept growing. This is something we consider a confirmation of our own upright and ethical corporate and individual behavior, as we honestly and transparently informed potential and existing clients about the situation and allowed them to make up their own minds about working with us.
After the case ended, we had even more clients come to us. Many of these brands were run by people who value stability, brand protection, and real experience in the U.S. market — and they saw that TruLife was able to manage that not just for their own businesses but for ourselves.
Finding Strength in Adversity
As a final note, we want to share how this experience has strengthened our own team, company, and ability to serve our clients. We work in a competitive space, and when a marketing and distribution agency delivers results, it’s natural that others react. It was no surprise to see that competitors used the hazy and unclear news of a lawsuit to attempt to drag us down and hurt our ability to serve the brands we partner with.
Yet, this case showed that we’re not just a service provider. We’re a reliable partner that can handle pressure without losing focus on our clients. We can keep our integrity intact while responding to crises and can communicate honestly and transparently, even in difficult situations.
Our clients can always be confident that we act honestly, professionally, and in their best interests. Furthermore, every client works with us through a signed agreement and gets full access to clear processes, reporting, and support to ensure they are always fully satisfied, not just with the results but with our relationship.
This is because our business model is built on more than statistics, numbers, tools, and services. We aren’t interested in striking quick deals for shallow results. We invest in long-term relationships that generate real, synergistic outcomes and build on success over time.
If you want to see social proof from third-party sources to compare to the information presented in this article, you can read feedback about our services on trusted platforms like Trustpilot (where we maintain an “excellent” 4.5-star review) and Google (where we also have a 4.7 out of 5 stars).
You can find further reviews from real customers on our own website, where we also welcome feedback from you and anyone else interested in sharing about their experience or questions about our brand.
At TruLife, we’re not perfect, but we’re honest. If you’re looking for a real partner to bring your brand to the U.S. market, we’re here, and we have the experience to guide you with confidence. If you’re looking for a marketing and distribution agency with the resources, experience, network, and capacity to amplify your brand across the entire North American health and wellness sector, we’d love to talk. Reach out!
