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Innovative nutraceutical brands often come up with genius solutions to common problems. But if they can’t present those solutions in competent and effective ways, it becomes easy to lose a brilliant product in a sea of competition. In the fiercely competitive world of nutraceuticals (a global industry estimated to reach

You’re a manufacturer with a nutraceutical product that will revolutionize the market. Maybe it’s a superior anti-aging formula, a previously unseen autoimmune system modulator, or maybe you’ve just found a way to deliver the cheapest, cleanest, most eco-friendly bottle of spring water. Whatever your product might be, it won’t hit

The U.S. health and wellness marketplace is both big and growing. According to recent estimates, the market expanded to a $2.2 trillion valuation between 2019 and 2023 — and it has shown no signs of slowing down. While interest in the latest nutraceutical, skincare, activewear, and other health and fitness

Social media has become an integral element of 21st-century life. Health and wellness businesses use social platforms to field questions, respond to reviews, promote new products, and generally communicate with customers. While social media may be part and parcel of modern life, though, it isn’t stagnant. As social platforms perpetually

There are many trends that influence the health and wellness industry. Some come and go with each passing year. (Check out 2025 marketing trends here!) Others are related to generational interests or current news cycles. Seasonal trends are also a major factor, and summer wellness is one of the most

The world of content is changing thanks to things like artificial intelligence (AI), a fresh focus on thought leadership, and a resurgence in the importance of direct-to-consumer email marketing. It’s important for nutraceutical manufacturers — and really, any company operating with a limited budget in the health and wellness space