How to Prepare for a Potential Natural Beauty and Self-Care Surge in 2026
The market has struggled for years in the wake of the pandemic. However, as 2025 comes to a close, we are starting to see real signs of forward momentum in the health and wellness markets. In this resource, we’ll help you make the most of the current momentum in the market. The Beauty Surge of […]
A Big Black Friday Signals a Robust Holiday Season for Health and Wellness to Close Out 2025
The holiday season can be a helpful litmus test for where the economy is headed in the year ahead. In the 2025 season, health and wellness were defining features at the start of the year, and all signs point toward their remaining in the spotlight heading into 2026. The 2025 Black Friday shopping window set […]
How Does AI Factor Into Marketing and Distribution in the Health and Wellness Sector? 5 Things to Consider in Your Strategy.
Artificial intelligence is touching every area of life. The trick is finding where to apply it. It’s important to strike a balance between AI efficiency and human authenticity. In the manufacturing industry, for example, the current era of “Industry 5.0” is focused on finding the role of workers in the midst of technology while simultaneously […]
How to Build Trust With a Nutraceutical Brand in the U.S.
The US health and wellness market is huge. The massive $2-trillion-sector of the North American economy is saturated with thousands of competing brands and tens of thousands of often redundant products. Everyone is vying for consumer attention. Everyone wants a coveted spot on retailer shelves. How can you get your solutions to stand out? Through […]
If You Want Health and Wellness Products to Shine During the Holidays, Focus on Younger Buyers
Health and wellness and the holidays may not feel like a great fit. But recent evidence from unfolding 2025 trends points in the opposite direction. If you’re a nutraceutical manufacturer or you operate a company in the health and wellness space in the United States, it may be time to start focusing on that holiday […]
Consumer Segmentation in U.S. Health and Wellness: From Gen Z to Boomers
The U.S. health and wellness market is massive, but it isn’t homogenous. There are many different segments that make up the North American consumer base, including age-dependent demographics. These are typically broken down into four groups of adult consumers (from youngest to oldest): Generation Z, Millennials, Generation X, and Baby Boomers. Many health and wellness […]