The world of content is changing thanks to things like artificial intelligence (AI), a fresh focus on thought leadership, and a resurgence in the importance of direct-to-consumer email marketing.
It’s important for nutraceutical manufacturers — and really, any company operating with a limited budget in the health and wellness space — to leverage AI tools to optimize and improve their content strategies for maximum reach and impact.
If your content plan hasn’t kept up with the times, here is some advice from a top industry distribution and marketing agency to help you align your content with the times.
Use AI for Ideation and Research
One of the best ways to use AI is to streamline the front-end of the content ideation process. As you create products and incorporate key ingredients, you want to incorporate them into your content creation. AI tools can help you do so in two key ways:
- Ideation: AI tools are powerful ways to create a list of ideas. A well-crafted prompt can help you discover different ways to approach a subject based on things like industry trends and customer demographics.
- Data: Backing up claims and statements with data is critical in the nutraceutical world. AI can help you find quality sources with key information points that enable data-backed storytelling.
Let AI Jumpstart Your Storytelling
It is never a good idea to generate AI content and then publish it as is. Google won’t explicitly punish pure AI content, but it does actively seek to promote high-quality content.
This starts with the search engine’s E-E-A-T guidelines. The acronym stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
It’s difficult to achieve this standard when you generate AI content and publish without further thought or editorial influence. Instead, use AI tools to synthesize research and create outlines to get you started with your writing. This streamlines the content creation process while also ensuring that a clearly human voice is present and has vetted all statements and facts to ensure maximum value.
Automate Content Scheduling With AI
Once you have your content, you can use AI automations to ensure you repurpose well and post on time. You can use several different tools to post on social media on an active and optimized schedule. Some of these repurpose old content. Others tailor posts to each social channel, generate visual content, align with trending topics, and so on.
Email platforms also have automated schedulers with increasingly sophisticated AI elements. You can even use AI to repurpose long-form articles and press releases to form social posts and emails based on their content.
Using AI as a Tool in the Health and Wellness Space
AI is powerful, but it isn’t a panacea for marketing. Don’t use it to replace your current strategy. Instead, incorporate it into what you’re doing to save time and improve your reach.
Remember, you’re working with a tool, not a human. AI still has the capacity to make mistakes.
On top of that, the health and wellness space is laced with regulations and heavily dependent on consumer trust and buy-in. The tolerance for misinformation is razor-thin, which is why you still want both internal and external support to ensure that your AI tools are helping and not hurting your content strategy.
This is where working with a partner like TruLife Distribution can be a game-changer. Our veteran team comes from across the health and wellness landscape. We’ve seen it all, and we know what people are looking for and how to connect with them.
Make sure you have a veteran like that in your corner, even as you invest in AI and look for ways to use it to build your brand. Synergistic scaling comes from a mixture of the right tools and partners who understand the ins and outs of this important industry.
If you’re looking for the latter, we want to talk. Reach out to book a free consultation, and let’s see how we can help you make sure your marketing strategy is moving you toward your goals.