There are many trends that influence the health and wellness industry. Some come and go with each passing year. (Check out 2025 marketing trends here!) Others are related to generational interests or current news cycles. Seasonal trends are also a major factor, and summer wellness is one of the most important seasons of them all.
Nutraceutical manufacturers and health and wellness brands should prepare to take advantage of this summer surge. It offers a natural way to promote key products, build brand awareness, and generally increase momentum heading into the second half of the year.
As consumers shift their health priorities in the summer, how can your company adjust to keep pace? Do you have hydration products? Energy boosters? Sunblock?
If you have products or product launches that fall into these categories, here are a few tips to help you capitalize on the summer momentum to give yourself a competitive edge.
Plan Ahead
Always plan ahead when it comes to seasonal promotions. Build a strategy months early. Stock your inventory ahead of time. Give your marketing weeks of lead time. Push sales surrounding key events, like holidays and heat waves.
Planning ahead can help you optimize your marketing and distribution efforts. Don’t skip this one if it’s too late this summer, too. Start thinking ahead to 2026!
Engage in Summer by Region
Each region of the U.S. experiences summer at different stages. Summer weather doesn’t arrive in New England until June. In the Southwest, the average temperature is already pushing 100 degrees by May.
If you’re selling in the summer, stagger your warm-weather marketing initiatives to meet felt needs region by region as the weather heats up.
Plan for Heat
Another easy one to overlook is the simple challenge of promoting nutraceuticals in the heat. If you are selling something like a natural skincare product with oils, you want to think of packaging that can handle the heat in transit or while sitting on retail shelves.
The last thing you want to do is set a bad impression. Make sure your products and their packaging are built to impress, even in the heat.
Partner Smart
Don’t try to manage the marketing trends on your own. It’s too easy to start late, miss opportunities, and be blindsided by nuances like regional weather.
Working with a partner like TruLife Distribution can help you stay on track and make the most of every seasonal cycle. We have spent years crafting PR campaigns, building social ad strategies, working with retailers, and stocking warehouses. We understand what it takes to launch and promote summer products on time. If you need help with your summer initiatives (or your upcoming fall or winter ones), book a free consultation. Together, we can make sure you’re ready to send the right messages at the best times to keep your business buzzing