The US has the biggest health and wellness market in the world. This makes it a natural target for many ambitious, growing international brands willing to invest in a North American presence.
While the payoff is well worth it, there are many marketing and distribution challenges that come with expanding into the American marketplace. One of these is maintaining a strong supply chain that can keep up with distribution needs.
Optimizing Supply Chain Infrastructure
Supply chains are an integral part of any product-driven retail model. You must be able to set up strong, resilient, and efficient paths from resource acquisition through manufacturing and on to transportation, storage, and ultimately distribution to end users.
The number of stops and the length of an international supply chain create countless points for inefficiencies to develop, which makes this a key area to invest in properly. Fortunately, there are multiple ways you can maintain an optimized supply chain infrastructure. Here are a few top areas to keep an eye on:
- Utilize technological solutions: Tech is always evolving, and its real-world impact on supply chains has become tangible and significant. From inventory visibility tools to purchase order management systems, there are countless products on the market that help maintain a transparent and efficient supply chain.
- Lean on data-driven analysis: Along with the tools themselves, the data that technological solutions generate makes it possible to create improved and accurate demand forecasting and engage in effective replenishment planning well ahead of time.
- Invest in omnichannel fulfillment: It is more efficient to maintain a single, unified approach to e-commerce, direct-to-consumer, and brick-and-mortar retailer sales. This makes it easier to oversee supply chain management.
Streamlining Supply Chain Management
Any brand hoping to thrive in the American health and wellness market must build their presence on a solid supply chain infrastructure. If you cannot create this on your own, it’s worth finding a marketing and distribution partner with a supply chain infrastructure in place to help.
The TruLife Distribution team has helped dozens of brands set up and manage supply chains across the US. We offer a suite of services to manage everything from compliance and regulatory support to warehousing and both B2C and B2B distribution. TruLife Distribution reviews and manages stateside inventory and can ensure that as a company grows, inventory can meet demand.
If you’re looking for a reliable and trusted distributor, we’d love to connect. Reach out to book a free consultation, and together, we can build a robust supply chain infrastructure that can set you up for success in the States.