When the time came to expand into the United States, Shaun partnered with TruLife Distribution. “Connecting with TruLife took our brand to the next level,” he shares. “They guided us through FDA compliance, product liability insurance, and import logistics while opening doors to U.S. buyers.”
TruLife also launched Firebird Energy across leading e-commerce channels, including Walmart.com, and secured the brand’s first U.S. retail placements. “They’ve boosted us on every level of marketing and distribution. It feels like we now have a U.S. branch of Firebird working for us,” Shaun says. “We’ve made progress fast, and I can’t wait to see what comes next.”
