Homvare logo


Homvare was started out of 800 sq. ft rented space in Miami, FL in 2017 to sell holiday merchandise, excess closeout and liquidated home furnishings and clothing, small kitchen utensils, etc. by selling those items online and listing them manually as well as picking, packing & shipping from the small warehouse. After partnering with TruLife in late 2018 as well as adding many brands and products, Homvare now has over 500 brands with over thousands of unique SKUs. Homvare sells Direct to Consumer via its own site www.homevare.com as well over 15 marketplaces in the US and internationally thanks to the very well qualified and capable team at TruLife Distribution.

The Situation

  • Originally sold only on eBay and Amazon.com
  • Wanted to grow its online business by selling on more marketplaces
  • Needed technology to integrate with more channels along with more eyeballs via a core targeted advertising and marketing strategy.

At launch, Homvare was selling only on eBay and Amazon. The company wanted to integrate with emerging marketplaces that had recently launched and new marketplaces channeled with one solution provider to get optimum results.

The Solution

TruLife integrated with over 15 new marketplaces and a fully optimized growth strategy with keeping our brand message in mind while maintaining data transparency. Homvare started using TruLife for its marketplaces to grow its online reach and take advantage of the integration pieces, helping integrate with marketplaces like Wish, Newegg, Overstock, Wayfair, and Walmart.

We did not want to attempt to build our own technology for fulfilment, integration, customer service, reverse logistics, and marketing to distract them from our core business. The value TruLife offers through their sales expertise, marketing, end-to-end logistics, inventory management, and providing best-in-class customer service is exceptional.