Building Trust with Your Audience: Key Strategies for Health and Wellness Brands
Every consumer needs a certain degree of trust before patronizing a brand. That said, some industries require a higher degree of trust than others, as is the case with the health and wellness industry. When you’re asking someone to take a nutraceutical, invest in a better workout supplement, or try a topical ointment, they need […]
Leveraging Social Media to Boost your Health and Wellness Brand
There are many elements that go into marketing and distributing a health and wellness brand. It’s easy to focus on key areas, like FDA compliance or warehousing and distribution. One area you don’t want to let slip through the cracks, though, is social media. Here are three reasons you want to leverage social media to […]
The Power of Social Proof: How Consumer Feedback Boosts Health and Wellness Product Sales
Marketing a brand has never been more complex. The nuances of digital marketing and online promotion are accessible, but there are so many options that it can be difficult to know where to invest your efforts. One marketing tool that always helps a brand pop is social proof. Let’s look at what social proof is, […]
How Quality Distribution Enhances Customer Satisfaction in the Wellness Industry
It’s no secret that the health and wellness sector is focused not just on physical health but overall quality of life. Health-conscious consumers typically want to use preventative and natural methods to maintain sustainable lifestyles. The process of obtaining supplements and other fitness and wellness-related products and services should never stand in the way of […]
4 Reasons You Should Never Take FDA Compliance Lightly in the Health and Wellness Industry
Creating health and wellness products can be a rewarding activity. You are giving people solutions to health concerns and helping them generate positive results in their lives. However, having good intentions doesn’t mean you can skimp on the means to achieve it. On the contrary, in an area like the health and wellness industry, it’s […]
SEO Tips for Health and Wellness Websites
If you’re going to use online marketing to promote a health and wellness brand, you need to consider search engine optimization (SEO). SEO is a primary way to promote brand awareness and generate organic traffic on the internet. When done right, this can play a key role in marketing a growing company. If you have […]
