The Importance of Digital PR In Marketing

Modern marketing is a multifaceted activity. Campaigns include digital tools like emails, social posts, and blog articles. Behind the scenes, things like SEO (search engine optimization) and PPC (pay-per-click can drive organic and paid traffic to your campaigns. After the fact, data and analytics can help you identify what worked and where you can make […]

What Is Growth Marketing (and How Can It Help Your Company?)

Everyone knows what marketing is. It’s the purposeful promotion of a business to create awareness, attract customers, and increase sales. One phrase that has been buzzing in business circles for a while now, though, is growth marketing. Of course, the goal of all marketing is to spark growth. So how is growth marketing different from […]

How to Maintain Vision for Your Business Over Time

It’s easy to create an inspiring mission statement and vocalize a clear vision when you’re starting a business. You might be passionate about bringing sustainability to a certain area of the health and wellness market or exploring the health-related application of new technological breakthroughs. Over time, though, that vision can start to get blurred. Even […]

4 Tips to Avoid Making Emotional Decisions as a Business Leader

The news cycle has been talking about recessions and inflation on an endless loop in recent months. Some days, the news is pretty good. On other days, pundits spend the bulk of their time prophesying the end of the world. In either case, it’s easy for business owners to feel their emotions stirred up as […]

How to Set (and Achieve) New Year’s Resolutions as a Business

New Year’s resolutions aren’t just for individuals. You can also set goals and objectives for your business in the year ahead. However, as is the case with personal resolutions, setting a goal doesn’t guarantee that you’ll achieve it. On the contrary, if you don’t put in a little effort, your resolutions will end up little […]