Marketing Synergy: Using Digital Marketing to Achieve Brick-and-Mortar Marketing Success
It’s hard to stand out in the health and wellness industry. Our team at TruLife Distribution understands the power of digital marketing to cut help through the clutter. At the same time, we realize that a good digital marketing strategy is no longer enough to help brands achieve genuine, explosive, and sustainable growth. To be […]
What Is ECRM? (And Why Is It Important for Health and Wellness Retail Success?)
At Trulife Distribution, we have created a blueprint for mass distribution in the health and wellness industry. Our approach scales promising nutraceutical brands using a combination of targeted e-commerce, digital marketing, and brick-and-mortar retailer placement. That final item comes from our established network of retailers as well as our regular attendance at ECRM conferences. If […]
Are You Using Press Releases in Your Marketing?
There are many ways to market a brand online. Content marketing is a particularly effective option, but even then, there are many forms of content to choose from. Press releases are one content marketing option that is often misunderstood. Here is a quick rundown of what press releases are, how they compare to other forms […]
TruLife Distribution’s Unique Opportunity to Support a Humanitarian Aid Mission to Moldova
The holidays are a time for giving, and TruLife Distribution owner Brian Gould fully supports that concept — not just on a personal level but on a corporate one, too. That is why Gould jumped at the opportunity to support one of his team members, Jaron Pak, when he heard that the writer and fellow […]
The Importance of Digital PR In Marketing
Modern marketing is a multifaceted activity. Campaigns include digital tools like emails, social posts, and blog articles. Behind the scenes, things like SEO (search engine optimization) and PPC (pay-per-click can drive organic and paid traffic to your campaigns. After the fact, data and analytics can help you identify what worked and where you can make […]
What Is Growth Marketing (and How Can It Help Your Company?)
Everyone knows what marketing is. It’s the purposeful promotion of a business to create awareness, attract customers, and increase sales. One phrase that has been buzzing in business circles for a while now, though, is growth marketing. Of course, the goal of all marketing is to spark growth. So how is growth marketing different from […]
