Online marketing has been a buzzword for years now — especially for smaller businesses. It offers companies with limited resources the ability to reach their target market without committing to massive marketing expenditures.
The only problem is, online marketing isn’t straightforward. In fact, it can be much more complicated than traditional marketing mediums. This begs the question: does your business have the resources and knowledge to run an effective online marketing campaign?
Let’s break it down.
The Many Elements of Online Marketing
It’s difficult to gauge if you can run a successful online marketing campaign without fully understanding what the term “online marketing” entails. While a very open-ended concept, online marketing tends to revolve around a few major areas, including:
- Search engine optimization or SEO;
- Email marketing;
- Pay-per-click or PPC advertising;
- Content marketing;
- Social media marketing.
In addition to these primary marketing channels, online marketing also includes common items like analytics, mobile marketing, and tie-ins to e-commerce.
Taken together, all of these internet-based activities comprise online marketing.
Bringing Online Marketing Together
Grasping all of the different ways that online marketing works is just the beginning. From there, you need to select which options are the best for your particular business. The answer isn’t always the same.
Sometimes cultivating an email list is ideal. At other times, social media is the best option. Even then, you need to decide which social platforms are best for your industry — and what content resonates with your target audience.
The skill comes from taking all of these nuanced options and cobbling them together into an effective strategy. It’s difficult for anyone to do. If you’re trying to throw something together on the side while you run your business, it can feel impossible.
Capitalizing on the TruLife Momentum
Building an optimized online marketing campaign is a great way for small businesses to scale marketing down to something that fits their needs. However, that doesn’t mean it’s a free ticket to success.
On the contrary, finding the right channels, creating the right content, and hiring the right people to help you get the job done are all challenging.
That’s where we can help.
TruLife Distribution offers a full complement of marketing options for smaller brands to take advantage of. These are honed in on the most effective activities to reach the health and wellness market, in particular.
They include many of the above-listed options, as well as some additional heavy hitters, like press releases and website creation and management. Often these services work in tandem, supporting one another and increasing the overall impact.
This makes it much easier for our clients to create comprehensive, compelling, and productive marketing campaigns. In addition, our ongoing online marketing momentum allows customers to jump “onto the bandwagon,” so to speak. They’re able to take advantage of the marketing channels that we’ve already taken the time to develop.
From our top Amazon seller account to our PR distribution network, influencer relationships, and more, we have existing marketing channels that are already well-oiled and ready to go. And don’t forget our staff of online marketing experts, each of whom brings a different strength to the table.
At TruLife Distribution, we have both the resources and the knowledge required to create affordable-yet-effective online marketing campaigns. Our clients are able to tap into an online marketing option that is ideal for those with limited resources looking to get the biggest results.
