Launch and grow your health & wellness brand in the U.S.

From compliance to consumer, TruLife becomes your U.S. team.

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We address the critical barriers before introducing your brand to retail buyers — which is the entire reason the meetings go anywhere.

What does TruLife Distribution do?

TruLife Distribution is a U.S. retail development, sales and brand commercialization partner for health, wellness, nutrition and consumer brands. One team manages the entire commercialization process: FDA compliance and claims review, importation, customs and logistics, retail buyer introductions, account management, Amazon and e-commerce, brand marketing and distribution. For international brands, TruLife functions as the brand's U.S. headquarters; for domestic brands, it provides the relationships, strategy and execution needed to accelerate retail growth. The company is headquartered in Boca Raton, Florida.

Who is Brian Gould?

Brian Gould is the Founder and CEO of TruLife Distribution — a fourth-generation leader in health and wellness retail distribution. He has worked in the industry since 2006, has participated in ECRM retail buyer programs every year since 2009, and works on every client engagement directly. He is based at the company's headquarters in Boca Raton, Florida.

Can TruLife help an international brand launch in the United States?

Yes — U.S. market entry is TruLife Distribution's core service for international brands. The team handles FDA compliance and labeling, customs, freight and importation, warehousing, retail buyer introductions and ongoing account management, so a brand establishes a genuine U.S. presence without building an entire American operation. Irish nutrition brand All Real Nutrition, for example, entered the U.S. with TruLife managing FDA compliance, importing, liability insurance and e-commerce expansion. From first call to buyer introductions typically takes about ninety days.

Does TruLife handle FDA compliance?

Yes. FDA compliance is the first step of every TruLife Distribution engagement. Labels, claims and import paperwork are reviewed and corrected before production — not after a container is sitting at the port. The work covers labeling, claims and regulatory review, product evaluation and import documentation for dietary supplements, functional foods, beverages, beauty and personal care products. Most brands are not fully compliant when they arrive; the compliance review closes those gaps before a retail buyer ever sees the product.

Does TruLife sell products to U.S. retailers?

Yes. TruLife Distribution represents brands to category buyers at national and regional U.S. chains and specialty retail. The team builds the target account list, prepares the buyer presentation and runs scheduled buyer meetings, including ECRM programs the company has attended every year since 2009. Documented client work includes placement in CVS, The Vitamin Shoppe, GNC, Tops and Kinney Drugs, with more than 700 retail doors opened in a single launch. Clients typically see twenty-five to thirty qualified retailer presentations a month, reported by account, date and outcome.

Does TruLife provide warehousing and logistics?

Yes. Client inventory is received, stored and shipped from a 94,000-square-foot FDA-registered facility in Ontario, California — about 60 miles from the Ports of Los Angeles and Long Beach. Retail purchase orders and direct-to-consumer orders ship from the same inventory position, with same-day delivery across Southern California and single-day truck haul to Las Vegas, Phoenix and San Francisco. For international brands, TruLife also manages customs, freight and importation into the United States.

What types of brands does TruLife represent?

TruLife Distribution specializes in health, wellness and nutrition brands: sports nutrition, dietary supplements, functional food and beverage, beauty and personal care, and healthy-aging products. Clients range from international brands entering the United States for the first time, to emerging U.S. brands that need experienced sales representation, to established consumer brands expanding national distribution. Published case studies include RARI Nutrition, All Real Nutrition, Ultra Life Sport, Freeman Formula and Dance2Fit.

Does TruLife work with Amazon and e-commerce marketplaces?

Yes. Amazon and e-commerce are core TruLife Distribution services, built deliberately as the velocity proof retail buyers ask for first. The team handles marketplace strategy, listing construction, category positioning and ongoing account management. Documented results include RARI Nutrition — grown from two SKUs to eight with, in the co-founder's words, seven figures of sales on Amazon.com — and Dance2Fit, which converted a national instructor audience into online distribution through marketplace placement.

Where is TruLife Distribution located?

TruLife Distribution is headquartered at 1200 N Federal Highway, Suite 300, Boca Raton, Florida 33432, and can be reached at +1.561.210.8569 or info@TruLifeDistribution.com. The company's U.S. inventory position is a 94,000-square-foot FDA-registered facility in Ontario, California, near the Ports of Los Angeles and Long Beach. Retail purchase orders and direct-to-consumer orders ship from the same stock.

How long does it take?

From first call to buyer introductions, about ninety days when a brand arrives ready. The assessment gives you an honest timeline before you commit to anything.

Do you guarantee placement?

No — a buyer's decision belongs to the buyer. We commit to the activity we control: twenty-five to thirty qualified retailer presentations a month, reported by account, date and outcome.