TruLife DistributionU.S. Retail Commercialization

Your U.S. Headquarters

Launch and grow your health & wellness brand in the U.S.

TruLife Distribution helps domestic and international health, wellness, nutrition and consumer brands enter and expand across the U.S. market through FDA compliance, logistics, retail sales, distribution and marketing.

Trusted by wellness brands from the United States and across the world.

U.S. market entry · FDA & regulatory support · Retail buyer relationships · Sales & distribution · E-commerce · Brand marketing

20+Years in health
and wellness
2009Representing brands
at ECRM since
35+Buyer meetings every
ECRM session

Brands we’ve helped build in U.S. retail

RARI Nutrition Freeman Formula All Real Nutrition Angiogenesis Labs Beaver Brook Bodyceuticals Dance2Fit Fat Loss Lifestyle Ground Based Nutrition Inspira Naturals RawTrition UltraLife Sport

What TruLife does

One partner. From U.S. market entry to retail growth.

TruLife Distribution is a U.S. sales, marketing and distribution partner specializing in health, wellness and nutrition brands. We provide the infrastructure and expertise brands need to successfully enter and grow in the American market — from FDA compliance, importation and logistics to retail sales, e-commerce, marketing and national distribution.

For international brands, TruLife can function as your U.S. headquarters. For domestic brands, we provide the relationships, strategy and execution needed to accelerate retail growth.

01

Prepare

FDA compliance, claims review, product evaluation and liability insurance — closed before production, not after a container is sitting at the port.

02

Enter

Customs, freight, importation and warehousing — product landed, cleared and shelved in a 94,000 sq. ft. FDA-registered facility near the ports.

03

Sell

Buyer introductions, retail sales, e-commerce and account management — scheduled meetings with the category buyers who decide.

04

Grow

Brand strategy, PR, digital marketing, SEO and social — the visibility and velocity that keep the shelf you won.

From compliance to consumer, TruLife becomes your U.S. team.

See the full engagement model  ·  Explore every service

Who we help

Three kinds of brands. One accountable team.

Core verticals: Sports nutrition · Supplements · Health & wellness · Functional food & beverage · Beauty & personal care

Results

Results that speak for themselves.

Fifteen published client case studies document the work — from first FDA review to national retail rollout. Three outcomes:

Why TruLife

The product is rarely the problem. The sequence is.

Most brands discover the requirements in the wrong order and lose a year to it. Four gaps, and every one has to be closed before a buyer conversation is worth having.

Gap 01

No compliant labeling

FDA requirements, claims review, and label changes get discovered after production instead of before it.

Gap 02

No import pathway

Customs, freight, warehousing, and product liability coverage aren't in place, so product either can't land or can't be sold to a chain.

Gap 03

No buyer relationships

Category buyers at national chains don't take cold meetings, and they evaluate on criteria consumers never see.

Gap 04

No one on the ground

A team eight time zones away can't service an account, fix a shipment, or work a reset when it matters.

We address the critical barriers before introducing your brand to retail buyers — which is the entire reason the meetings go anywhere.

Founder & CEO

Built on decades of U.S. retail experience.

Brian Gould founded TruLife Distribution to give brands the U.S. infrastructure, relationships and market expertise normally available only to much larger companies.

Twenty years in health and wellness, and at ECRM buyer programs every year since 2009. He works on every engagement directly — and leads the team that runs compliance, logistics, sales and marketing for every client.

  • In the industry since 2006
  • ECRM since 2009
  • On every engagement
Talk to Our Team More about Brian
Brian Gould, Founder and CEO of TruLife Distribution Watch · Why I started TruLife

Plays from YouTube · nothing loads until you press play

The team behind every engagement

Meet the team

In their words

Founders don't hire a distributor. They hire the team that gets them in the room.

“Working with the TruLife Distribution team has resulted in 7 figures of sales of our brand on Amazon.com. They also assisted us with placement in CVS, Vitamin Shoppe, and several other major accounts in the USA Marketplace.”
Sean KellyCo-Founder, RARI Nutrition
“They are constantly exceeding my own in-house team of sales individuals that have been with us for years.”
George DorseyCEO, Gen-X Muscle
George Dorsey, CEO of Gen-X Muscle Watch · George Dorsey
“They professionally handled FDA Compliance and assisted us with entering the USA Marketplace with ease.”
Niall HartyCEO, All Real Nutrition · Ireland
Niall Harty, CEO of All Real Nutrition Watch · Niall Harty

Eleven named endorsements — including a retail buyer and the operator of the ECRM buyer programmes

U.S. distribution

One inventory position, 60 miles from the port.

Inventory is received, stored and shipped from a 94,000 square foot FDA-registered facility in Ontario, California — 60 miles from the Ports of Los Angeles and Long Beach. Retail purchase orders and direct-to-consumer orders run from the same stock.

See the facility
Distribution reach from Ontario, California The facility sits 60 miles from the Ports of Los Angeles and Long Beach, with same-day delivery across Southern California and single-day truck haul to Las Vegas, Phoenix and San Francisco. Same day · Southern California Single-day truck haul Ports of LA / Long Beach 60 miles Las Vegas Phoenix San Francisco I-15 I-10 CA-60 Ontario, California 94,000 sq ft · FDA registered

Before you talk to anyone

Find out where you stand in five minutes.

Twenty questions across product, regulatory status, markets, supply capacity and commercial readiness. You get a score and your three biggest gaps, on screen — no email required.

Find Out If You’re Retail Ready
What the assessment covers
Product, regulatory & markets12 questions
Supply & commercial readiness8 questions
Time to complete~5 min

Questions

Frequently asked questions.

What does TruLife Distribution do?
TruLife Distribution is a U.S. sales, marketing and distribution partner for health, wellness, nutrition and consumer brands. One team manages the entire commercialization process: FDA compliance and claims review, importation, customs and logistics, retail buyer introductions, account management, Amazon and e-commerce, and brand marketing. For international brands, TruLife functions as the brand's U.S. headquarters; for domestic brands, it provides the relationships, strategy and execution needed to accelerate retail growth. The company is headquartered in Boca Raton, Florida.
Can TruLife help an international brand launch in the United States?
Yes — U.S. market entry is TruLife Distribution's core service for international brands. The team handles FDA compliance and labeling, customs, freight and importation, warehousing, retail buyer introductions and ongoing account management, so a brand establishes a genuine U.S. presence without building an entire American operation. Irish nutrition brand All Real Nutrition, for example, entered the U.S. with TruLife managing FDA compliance, importing, liability insurance and e-commerce expansion. From first call to buyer introductions typically takes about ninety days.
Does TruLife handle FDA compliance?
Yes. FDA compliance is the first step of every TruLife Distribution engagement. Labels, claims and import paperwork are reviewed and corrected before production — not after a container is sitting at the port. The work covers labeling, claims and regulatory review, product evaluation and import documentation for dietary supplements, functional foods, beverages, beauty and personal care products. Most brands are not fully compliant when they arrive; the compliance review closes those gaps before a retail buyer ever sees the product.
Does TruLife sell products to U.S. retailers?
Yes. TruLife Distribution represents brands to category buyers at national and regional U.S. chains and specialty retail. The team builds the target account list, prepares the buyer presentation and runs scheduled buyer meetings, including ECRM programs the company has attended every year since 2009. Documented client work includes placement in CVS, The Vitamin Shoppe, GNC, Tops and Kinney Drugs, with more than 700 retail doors opened in a single launch. Clients typically see twenty-five to thirty qualified retailer presentations a month, reported by account, date and outcome.
Does TruLife provide warehousing and logistics?
Yes. Client inventory is received, stored and shipped from a 94,000-square-foot FDA-registered facility in Ontario, California — about 60 miles from the Ports of Los Angeles and Long Beach. Retail purchase orders and direct-to-consumer orders ship from the same inventory position, with same-day delivery across Southern California and single-day truck haul to Las Vegas, Phoenix and San Francisco. For international brands, TruLife also manages customs, freight and importation into the United States.
What types of brands does TruLife represent?
TruLife Distribution specializes in health, wellness and nutrition brands: sports nutrition, dietary supplements, functional food and beverage, beauty and personal care, and healthy-aging products. Clients range from international brands entering the United States for the first time, to emerging U.S. brands that need experienced sales representation, to established consumer brands expanding national distribution. Published case studies include RARI Nutrition, All Real Nutrition, Ultra Life Sport, Freeman Formula and Dance2Fit.
Does TruLife work with Amazon and e-commerce marketplaces?
Yes. Amazon and e-commerce are core TruLife Distribution services, built deliberately as the velocity proof retail buyers ask for first. The team handles marketplace strategy, listing construction, category positioning and ongoing account management. Documented results include RARI Nutrition — grown from two SKUs to eight with, in the co-founder's words, seven figures of sales on Amazon.com — and Dance2Fit, which converted a national instructor audience into online distribution through marketplace placement.
Where is TruLife Distribution located?
TruLife Distribution is headquartered at 1200 N Federal Highway, Suite 300, Boca Raton, Florida 33432, and can be reached at +1.561.210.8569 or info@TruLifeDistribution.com. The company's U.S. inventory position is a 94,000-square-foot FDA-registered facility in Ontario, California, near the Ports of Los Angeles and Long Beach. Retail purchase orders and direct-to-consumer orders ship from the same stock.
How long does it take?
From first call to buyer introductions, about ninety days when a brand arrives ready. The assessment gives you an honest timeline before you commit to anything.
Do you guarantee placement?
No — a buyer's decision belongs to the buyer. We commit to the activity we control: twenty-five to thirty qualified retailer presentations a month, reported by account, date and outcome.

Next step

Ready to enter or expand in the U.S.?

Send us your product and your numbers. We come back with a written assessment of what U.S. retail would require and what it would realistically return.

Request an assessment