Your U.S. Headquarters
TruLife Distribution helps domestic and international health, wellness, nutrition and consumer brands enter and expand across the U.S. market through FDA compliance, logistics, retail sales, distribution and marketing.
Trusted by wellness brands from the United States and across the world.
U.S. market entry · FDA & regulatory support · Retail buyer relationships · Sales & distribution · E-commerce · Brand marketing
Brands we’ve helped build in U.S. retail
What TruLife does
TruLife Distribution is a U.S. sales, marketing and distribution partner specializing in health, wellness and nutrition brands. We provide the infrastructure and expertise brands need to successfully enter and grow in the American market — from FDA compliance, importation and logistics to retail sales, e-commerce, marketing and national distribution.
For international brands, TruLife can function as your U.S. headquarters. For domestic brands, we provide the relationships, strategy and execution needed to accelerate retail growth.
FDA compliance, claims review, product evaluation and liability insurance — closed before production, not after a container is sitting at the port.
Customs, freight, importation and warehousing — product landed, cleared and shelved in a 94,000 sq. ft. FDA-registered facility near the ports.
Buyer introductions, retail sales, e-commerce and account management — scheduled meetings with the category buyers who decide.
Brand strategy, PR, digital marketing, SEO and social — the visibility and velocity that keep the shelf you won.
From compliance to consumer, TruLife becomes your U.S. team.
Who we help
Establish your U.S. presence without building an entire American operation — TruLife functions as your U.S. headquarters: compliance, importation, warehousing, sales and marketing under one roof.
Market entry & FDA compliance →Get experienced sales representation and access to retail opportunities — buyer meetings, ECRM programs and account management, without hiring a national sales team.
Retail distribution & buyers →Expand distribution, retail relationships and national account penetration with a team that is already in the room with category buyers.
Retail strategy & pricing →Core verticals: Sports nutrition · Supplements · Health & wellness · Functional food & beverage · Beauty & personal care
Results
Fifteen published client case studies document the work — from first FDA review to national retail rollout. Three outcomes:
Two SKUs grown to eight, seven figures of Amazon sales, and placement in CVS and Vitamin Shoppe — more than 700 retail doors opened in a single launch.
Read the case study →A premium sports nutrition brand built into a California retail footprint — placement with prominent retailers, including 50+ AlchePharma Naturals locations, with ongoing account development.
Read the case study →An Irish nutrition brand entered the United States with FDA compliance, importing, liability insurance and U.S. e-commerce expansion handled by one team.
Read the case study →Why TruLife
Most brands discover the requirements in the wrong order and lose a year to it. Four gaps, and every one has to be closed before a buyer conversation is worth having.
FDA requirements, claims review, and label changes get discovered after production instead of before it.
Customs, freight, warehousing, and product liability coverage aren't in place, so product either can't land or can't be sold to a chain.
Category buyers at national chains don't take cold meetings, and they evaluate on criteria consumers never see.
A team eight time zones away can't service an account, fix a shipment, or work a reset when it matters.
We address the critical barriers before introducing your brand to retail buyers — which is the entire reason the meetings go anywhere.
Founder & CEO
Brian Gould founded TruLife Distribution to give brands the U.S. infrastructure, relationships and market expertise normally available only to much larger companies.
Twenty years in health and wellness, and at ECRM buyer programs every year since 2009. He works on every engagement directly — and leads the team that runs compliance, logistics, sales and marketing for every client.
Watch · Why I started TruLife
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The team behind every engagement
Meet the team →
Brian GouldFounder & CEO
Jimmie CarmeciDirector of Operations
Matthew BoyceDirector of Sales
Ray PappalardoWest Coast Sales Manager
Danielle KrauseMarketing Director
Kyle BennettChief Financial Officer
Rodica LesanHR Director
Jaron PakContent Creator
Leah FernandezBusiness Development
Pinky GomezBusiness Development
Jerald GaluraBusiness Development
In their words
“Working with the TruLife Distribution team has resulted in 7 figures of sales of our brand on Amazon.com. They also assisted us with placement in CVS, Vitamin Shoppe, and several other major accounts in the USA Marketplace.”Sean KellyCo-Founder, RARI Nutrition
“They are constantly exceeding my own in-house team of sales individuals that have been with us for years.”George DorseyCEO, Gen-X Muscle
Watch · George Dorsey
“They professionally handled FDA Compliance and assisted us with entering the USA Marketplace with ease.”Niall HartyCEO, All Real Nutrition · Ireland
Watch · Niall Harty
Eleven named endorsements — including a retail buyer and the operator of the ECRM buyer programmes
U.S. distribution
Inventory is received, stored and shipped from a 94,000 square foot FDA-registered facility in Ontario, California — 60 miles from the Ports of Los Angeles and Long Beach. Retail purchase orders and direct-to-consumer orders run from the same stock.
Before you talk to anyone
Twenty questions across product, regulatory status, markets, supply capacity and commercial readiness. You get a score and your three biggest gaps, on screen — no email required.
| Product, regulatory & markets | 12 questions |
|---|---|
| Supply & commercial readiness | 8 questions |
| Time to complete | ~5 min |
Start here
Learn exactly what it takes to successfully launch and grow a wellness brand in American retail.
1 — The ultimate guide · 2 — The launch calculator · 3 — The buyer glossary · 4 — The readiness checklist · 5 — Your market assessment
Begin step one →Questions
Next step
Send us your product and your numbers. We come back with a written assessment of what U.S. retail would require and what it would realistically return.