Your U.S. Headquarters
TruLife Distribution helps domestic and international health, wellness, nutrition and consumer brands enter and expand across the U.S. market through FDA compliance, logistics, retail sales, distribution and marketing.
Trusted by wellness brands from the United States and across the world.
Documented results. Named testimonials. Real buyer meetings.
Choose your starting point
Finished & retail-ready
$3,500 one-time · analyst-led
A commercial decision document. TruLife reviews your actual product, economics, compliance, competition and channels, and recommends a U.S. entry plan.
Still developing
Positioning, assortment, pricing, manufacturing assumptions, margins, compliance planning and channel sequencing — before major capital is committed.
Retail access in action
37 scheduled buyer meetings. One U.S. retail team.
TruLife prepares brands, represents them directly in scheduled buyer conversations, and manages the commercial work that follows—from samples and pricing to distributor routes, onboarding and account development.
During the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Program in Palm Beach Gardens, Florida, TruLife Distribution represented emerging and international health and wellness brands in scheduled meetings with retail buyers, distributors and marketplace decision-makers. Below is a look inside several of those buyer meetings.
16+ Years working within the ECRM retail ecosystem
Read the TruLife news report on 37 ECRM buyer meetings and U.S. retail expansion →
Buyer access is only the beginning. TruLife manages the preparation, commercial requirements and follow-through needed to move a retail conversation toward an actual business opportunity.
See How TruLife Develops U.S. Retail Accounts →Retailer names and photographs are shown to document TruLife Distribution’s participation in scheduled buyer meetings. Meetings do not imply retailer endorsement, purchase commitment or guaranteed placement.
TruLife helps emerging and international brands prepare for, access and execute opportunities across the U.S. retail market.
Documented client results
We prefer evidence to adjectives: documented client outcomes, named testimonials and photographs from real buyer meetings.
Two SKUs grown to eight, seven figures of Amazon sales in the co-founder’s words, and placement including CVS and The Vitamin Shoppe — more than 700 retail doors in a single launch.
An Irish nutrition brand entered the United States with FDA compliance, importing, liability insurance and U.S. e-commerce expansion handled by one team.
A premium sports nutrition brand built into a California retail footprint — placement with prominent retailers across 50+ locations, with ongoing account development.
What TruLife does
TruLife Distribution is a U.S. retail development, sales and brand commercialization partner specializing in health, wellness and nutrition brands. We provide the infrastructure and expertise brands need to successfully enter and grow in the American market — from FDA compliance, importation and logistics to retail sales, e-commerce, marketing, distribution and national account development.
For international brands, TruLife can function as your U.S. headquarters. For domestic brands, we provide the relationships, strategy and execution needed to accelerate retail growth.
FDA compliance, claims review, product evaluation and liability insurance — closed before production, not after a container is sitting at the port.
Customs, freight, importation and warehousing — client inventory received, stored and fulfilled from a 94,000 sq. ft. FDA-registered facility in Ontario, California.
Buyer introductions, retail sales, e-commerce and account management — scheduled meetings with the category buyers who decide.
Brand strategy, PR, digital marketing, SEO and social — the visibility and velocity that keep the shelf you won.
From compliance to consumer, TruLife becomes your U.S. team.
In their words
“Working with the TruLife Distribution team has resulted in 7 figures of sales of our brand on Amazon.com. They also assisted us with placement in CVS, Vitamin Shoppe, and several other major accounts in the USA Marketplace.”Sean KellyCo-Founder, RARI Nutrition
“They are constantly exceeding my own in-house team of sales individuals that have been with us for years.”George DorseyCEO, Gen-X Muscle
Watch · George Dorsey
“They professionally handled FDA Compliance and assisted us with entering the USA Marketplace with ease.”Niall HartyCEO, All Real Nutrition · Ireland
Watch · Niall Harty
Eleven named endorsements — including a retail buyer and the operator of the ECRM buyer programs
Founder & CEO
Brian Gould founded TruLife Distribution to give brands the U.S. infrastructure, relationships and market expertise normally available only to much larger companies.
Fourth-generation leader in health and wellness retail distribution — and at ECRM buyer programs every year since 2009. He works on every engagement directly — and leads the team that runs compliance, logistics, sales and marketing for every client.
Watch · Why I started TruLife
Plays from YouTube · nothing loads until you press play
The team behind every engagement
Meet the team →
Brian GouldFounder & CEO
Jimmie CarmeciDirector of Operations
Matthew BoyceDirector of Sales
Ray PappalardoWest Coast Sales Manager
Danielle KrauseMarketing Director
Kyle BennettChief Financial Officer
Rodica LesanHR Director
Jaron PakContent Creator
Leah FernandezBusiness Development
Pinky GomezBusiness Development
Jerald GaluraBusiness Development
Next step
Before committing to inventory, compliance, logistics and retail development, understand what the opportunity actually requires.
For a retail-ready brand with compliance, inventory and commercial requirements in place, buyer development can typically begin within approximately 90 days. Timing varies by product, category and readiness.
A commercial first step
Understand the opportunity before committing to inventory, compliance, logistics and retail development. Still developing? Explore Brand Advisory →
