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Your U.S. e-commerce & fulfillment infrastructure.
Sell through your own store and the major marketplaces while our fulfillment operation handles inventory and order shipping. You keep the customer, the checkout and the margin — inventory is held at our logistics partner’s facility.
The model
Your store. Our fulfillment operation. One infrastructure.
The brand owns the customer and the payment processing. Our fulfillment operation handles inventory and order shipping. Everything in between is automatic.
You keep the customer
Your store, your checkout, your payment processing. On Shopify or WooCommerce, the customer account, the data and the revenue stay with the brand — we never stand between you and the sale.
Inventory lands in California
Stock is received at our logistics partner’s 94,000 sq. ft. FDA-registered facility in Ontario, California — about 60 miles from the Ports of Los Angeles and Long Beach.
Your store connects
Shopify and WooCommerce integrations link the storefront directly to the warehouse. No manual order exports, no spreadsheets, no lag.
Orders route automatically
Every order flows straight to the warehouse floor for pick, pack and dispatch — from the same stock position that serves retail purchase orders and FBA inbound.
We fulfill nationwide
Orders ship across the United States, with same-day delivery across Southern California and single-day truck haul to Las Vegas, Phoenix and San Francisco.
You see everything
Real-time inventory visibility across D2C, marketplace and retail. One stock number, one set of numbers, and a straight answer when a buyer asks what you can ship next month.
Why own the channel
Direct means the economics stay with the brand.
A marketplace sale rents you a customer. A sale through your own store builds one. The infrastructure above is what makes owning the channel practical.
The customer is yours
Every order builds a customer asset the brand owns — contact details, purchase history, remarketing rights — rather than reach you rent back from a marketplace.
The margin is yours
Your own checkout means no referral fee on the sale and no race to the bottom on price, with pricing discipline that protects the shelf price retail buyers are asked to hold.
The data is yours
Real-time visibility into what sells, where and how fast — the numbers that drive reorders, forecasts and the retail conversation.
The evidence compounds
A store that converts, alongside a marketplace that ranks, is the velocity story a category buyer cannot argue with — built from one inventory position, not two.
Amazon & marketplaces
Marketplace run as evidence, not as a side channel.
The same fulfillment operation that ships your store orders supports the marketplace programme — so rank, ratings and review count build into the proof a category buyer checks first.
Listing construction
Titles, bullets, imagery, A+ content and back-end terms built for U.S. search behaviour and U.S. compliance language, not translated from the home-market listing.
Catalogue and brand control
Brand registry, variation structure, parentage and content ownership set up so the listing is yours to control rather than something you negotiate with resellers.
Advertising
Sponsored placements run against the categories and terms that matter, timed to the retail calendar so rank is strongest in the weeks buyers are actually looking.
Ratings and reviews
Review generation through the mechanisms the platform permits, because review count and rating are two of the three numbers a buyer reads before deciding anything.
Pricing discipline
Marketplace price monitored against the shelf price and MAP policy enforced, so e-commerce is not quietly undermining the retail argument.
FBA prep and fulfillment
Labeling, bagging, bundling and inbound shipments prepared to Amazon specification, out of the same inventory position that serves retail orders.
Who this is for
Worth saying plainly who this doesn't suit.
This works when
You want to own the customer and the checkout — a compliant product, a Shopify or WooCommerce store (or the intent to build one), and one U.S. inventory position serving D2C, marketplace and retail.
This doesn't work when
You want marketplace volume at any price. Marketplace discounting that buys rank this quarter can cost the retail listing next quarter, and we would rather have that argument before the program starts than after.
Go deeper
Read the detail before you commit to anything.
Entering the U.S. market
Where marketplace sits in the sequence, and why it usually comes before retail.
Read the guide →Logistics & warehousing
One inventory position serving retail purchase orders and marketplace orders alike.
How logistics works →Dance2Fit
A large fitness audience with nowhere to buy, converted through marketplace placement.
Read →Retail Readiness Assessment
Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.
Start the assessment →In their words
Marketplace first, retail second — in that order, for a reason.
“Working with the TruLife Distribution team has resulted in 7 figures of sales of our brand on Amazon.com. They also assisted us with placement in CVS, Vitamin Shoppe, and several other major accounts in the USA Marketplace.”Sean KellyCo-Founder, RARI Nutrition
Questions
Frequently asked.
- Who owns the customer and the payment processing?
- The brand, always. Your store runs on your Shopify or WooCommerce account, your payment processor and your customer data. Our fulfillment operation handles inventory and order shipping — the commercial relationship with the customer never leaves the brand.
- Which platforms does the warehouse integrate with?
- Shopify and WooCommerce connect directly, and orders route to the warehouse automatically as they are placed. Marketplace channels — Amazon included — are managed alongside, from the same inventory position.
- Where is inventory held?
- At our logistics partner’s 94,000-square-foot FDA-registered facility in Ontario, California — about 60 miles from the Ports of Los Angeles and Long Beach. Same-day delivery covers Southern California; Las Vegas, Phoenix and San Francisco are a single-day truck haul.
- Do D2C and retail orders ship from the same stock?
- Yes — one inventory position serves your store, marketplaces and retail purchase orders, with real-time visibility across all three. There is one stock number rather than two.
- Should we launch on Amazon before approaching retailers?
- Usually yes, if the product is compliant and the pricing architecture is set. Marketplace comes first because it produces the evidence the retail conversation needs. Launching it without a pricing policy, though, creates a problem the retail conversation can't survive.
- Can you handle FBA preparation?
- Yes — labeling, poly-bagging, bundling and inbound shipping to Amazon fulfillment centers, out of the same U.S. inventory position that serves retail, so there is one stock number rather than two.
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.