Home / What we do / E-commerce & fulfillment
Sell through your own store and the major marketplaces while TruLife holds the stock and ships every order. You keep the customer, the checkout and the margin — we run the warehouse.
The model
The brand owns the customer and the payment processing. TruLife receives the inventory and does the shipping. Everything in between is automatic.
Your store, your checkout, your payment processing. On Shopify or WooCommerce, the customer account, the data and the revenue stay with the brand — we never stand between you and the sale.
Stock is received into a 94,000 sq. ft. FDA-registered warehouse in Ontario, California — about 60 miles from the Ports of Los Angeles and Long Beach.
Shopify and WooCommerce integrations link the storefront directly to the warehouse. No manual order exports, no spreadsheets, no lag.
Every order flows straight to the warehouse floor for pick, pack and dispatch — from the same stock position that serves retail purchase orders and FBA inbound.
Orders ship across the United States, with same-day delivery across Southern California and single-day truck haul to Las Vegas, Phoenix and San Francisco.
Real-time inventory visibility across D2C, marketplace and retail. One stock number, one set of numbers, and a straight answer when a buyer asks what you can ship next month.
Why own the channel
A marketplace sale rents you a customer. A sale through your own store builds one. The infrastructure above is what makes owning the channel practical.
Every order builds a customer asset the brand owns — contact details, purchase history, remarketing rights — rather than reach you rent back from a marketplace.
Your own checkout means no referral fee on the sale and no race to the bottom on price, with pricing discipline that protects the shelf price retail buyers are asked to hold.
Real-time visibility into what sells, where and how fast — the numbers that drive reorders, forecasts and the retail conversation.
A store that converts, alongside a marketplace that ranks, is the velocity story a category buyer cannot argue with — built from one inventory position, not two.
Amazon & marketplaces
The same warehouse that ships your store orders runs the marketplace programme — so rank, ratings and review count build into the proof a category buyer checks first.
Titles, bullets, imagery, A+ content and back-end terms built for U.S. search behaviour and U.S. compliance language, not translated from the home-market listing.
Brand registry, variation structure, parentage and content ownership set up so the listing is yours to control rather than something you negotiate with resellers.
Sponsored placements run against the categories and terms that matter, timed to the retail calendar so rank is strongest in the weeks buyers are actually looking.
Review generation through the mechanisms the platform permits, because review count and rating are two of the three numbers a buyer reads before deciding anything.
Marketplace price monitored against the shelf price and MAP policy enforced, so e-commerce is not quietly undermining the retail argument.
Labeling, bagging, bundling and inbound shipments prepared to Amazon specification, out of the same inventory position that serves retail orders.
Who this is for
You want to own the customer and the checkout — a compliant product, a Shopify or WooCommerce store (or the intent to build one), and one U.S. inventory position serving D2C, marketplace and retail.
You want marketplace volume at any price. Marketplace discounting that buys rank this quarter can cost the retail listing next quarter, and we would rather have that argument before the program starts than after.
Go deeper
Where marketplace sits in the sequence, and why it usually comes before retail.
Read the guide →One inventory position serving retail purchase orders and marketplace orders alike.
How logistics works →A large fitness audience with nowhere to buy, converted through marketplace placement.
Read →Find out where you stand before you spend anything on a launch.
Start the assessment →In their words
“Working with the TruLife Distribution team has resulted in 7 figures of sales of our brand on Amazon.com. They also assisted us with placement in CVS, Vitamin Shoppe, and several other major accounts in the USA Marketplace.”Sean KellyCo-Founder, RARI Nutrition
Questions
U.S. Market Assessment
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
