U.S. Retail Commercialization

Readiness Assessment 15-Minute Introduction

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Founder & Chief Executive Officer

Brian Gould — Founder & CEO of TruLife Distribution

Fourth-Generation Retail Distribution Professional | 20 Years of Industry Experience

Brian leads TruLife’s strategic vision, international business development, retail commercialization initiatives and long-term growth.

Schedule a Complimentary 15-Minute Introduction Meet the executive team

Brian Gould, Founder and Chief Executive Officer of TruLife Distribution

At TruLife

Strategic vision and long-term growth of TruLife Distribution
International business development
Retail commercialization planning, buyer engagement and category presentations
Commercial negotiations on behalf of client brands

Founder & Chief Executive Officer

Brian Gould

Fourth-Generation Retail Distribution Professional | 20 Years of Industry Experience

Brian Gould is a fourth-generation retail distribution professional with 20 years of experience in the nutrition, health, and wellness industries.

Building upon a family legacy spanning four generations in retail distribution and commerce, Brian has developed extensive expertise in U.S. retail market entry, national retail development, international brand commercialization, and strategic business development.

Throughout his career, Brian has worked with domestic and international manufacturers, emerging consumer brands, and established retail organizations, helping them navigate the complexities of introducing and expanding consumer products throughout the United States.

His professional experience includes national retail buyer engagement, category presentations, product positioning, commercial negotiations, and the development of retail expansion strategies across specialty nutrition, pharmacy, natural grocery, wellness, and other consumer product channels.

Brian has also developed significant experience in California's retail marketplace, including independent natural grocery, specialty nutrition, regional retail, and wellness-focused channels.

Through extensive involvement in ECRM retail buying programs since 2009 and national retail initiatives, he has developed a strong understanding of retailer purchasing processes, category reviews, and commercial execution.

As Founder and CEO of TruLife Distribution, Brian leads the company's strategic vision, international business development, retail commercialization initiatives, and long-term growth.

Experience described before the founding of TruLife reflects Brian's personal professional career, not TruLife corporate results.

In his own words

Why I started TruLife.

Brian Gould, Founder and CEO of TruLife Distribution, on what he saw international brands get wrong in the U.S., what he wanted TruLife to be accountable for.

About the company

Brian Gould, Founder and CEO of TruLife Distribution

Watch · Why I started TruLife

Plays from YouTube · nothing loads until you press play

Author archive

Written and reviewed by Brian.

Every guide in the Knowledge Center carries his byline, a review date, and a named owner.

Elsewhere

Profiles & media.

Brian’s public profiles and third-party references.

The executive team

Brian works alongside operations and sales leadership.

Jimmie Carmeci, Director of Operations, and Matthew Boyce, Director of Sales, lead account execution and retail sales development with him.

Next step

Start with a 15-minute conversation.

Tell us about your brand, your category and where you want to be in U.S. retail. We will tell you plainly what the path would involve.

Schedule a Complimentary 15-Minute Introduction Take the Retail Readiness Assessment Submitting the form sends a request; our team confirms a time with you. No purchase is required. The optional $3,500 U.S. Market Assessment is a separate, paid service. or reach us directly · info@TruLifeDistribution.com · +1.561.210.8569

A first step

Considering U.S. retail for your brand?

Start with a complimentary 15-minute introduction, or take the free Retail Readiness Assessment. Neither requires purchasing the optional $3,500 U.S. Market Assessment.

Schedule a Complimentary 15-Minute Introduction