Start here · Five essential resources
Entering the U.S. retail market.
If you're evaluating the U.S. market for the first time, we've organized our most valuable resources into a simple step-by-step guide to help you understand the commercialization process before investing significant time or money.
This page is a sequence, not an article. The five resources below are the ones we point every new brand to, in the order we point to them — the same order the work actually happens. Each takes minutes, not weeks, and by the last one you will understand the commercialization process well enough to judge whether the U.S. is worth pursuing for your brand, what it would take, and what it could realistically return.
The sequence
Five resources, in the order to use them.
- Step 01Pillar guide · 12 min
The Ultimate Guide to Entering the U.S. Retail Market
The whole process end to end — the sequence from first decision to first purchase order, and what each stage costs before it returns anything. Start here even if you read nothing else.
Read the guide → - Step 02Tool · 3 min
U.S. Launch Calculator
Model your own unit economics — shelf price, retailer and distributor margins, trade spend, deductions and landed cost — down to what one unit actually contributes. The same structure a buyer runs on your numbers.
Run your numbers → - Step 03Reference · 8 min
Retail Buyer Glossary
The vocabulary of every buyer meeting and margin conversation — trade spend, deductions, OTIF, fill rate, slotting — defined the way the terms are actually used in U.S. retail.
Learn the language → - Step 04Checklist · 5 min
U.S. Retail Readiness Checklist
Twenty questions across product, regulatory status, current markets, supply capacity and commercial readiness. Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.
Check your readiness → - Step 05Written assessment
U.S. Market Assessment — $3,500
Send us your product and your numbers. We come back with a written, specific read on what entering U.S. retail would require and what it could realistically return.
Get your assessment →
At the end of these five
You will know how U.S. retail makes its money, what your product would net per unit, the language buyers speak, where your gaps are — and what a launch would realistically take.
Keep going
When you want to go deeper.
The retail commercialization playbook
The whole job in seven phases, from the decision to enter to a brand that scales — with the resource for each phase linked.
Read the playbook →Entering the U.S. market
The guided reading path through every pillar guide, in the order the work actually happens.
Begin →See it done, end to end
Documented launches from standing starts — compliance, import, insurance, then shelf.
Read the case studies →U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.