New Hope Network has published Your one-stop shop for U.S. retail success, a video in Informa Markets’ NBJ Supplement Innovator Spotlight series featuring TruLife Distribution. Watch it on New Hope Network (opens in a new tab).
What TruLife does for brands entering the U.S.
TruLife works as an outsourced U.S. commercial function. Market entry and FDA compliance, retail strategy and pricing, retail distribution and buyer engagement, logistics and warehousing, Amazon and e-commerce, brand marketing and public relations run under one team, so a brand arriving from overseas does not have to assemble and coordinate separate vendors for each step.
Why the groundwork decides the launch
Regulatory readiness
Labels, claims, registration and import paperwork are reviewed and corrected before production, not after a container is sitting at the port. A compliance gap found late costs time, inventory and, often, the buyer’s confidence. Market entry & FDA compliance
Pricing
Landed cost, margin through every step of the U.S. chain, shelf-price benchmarking and trade spend are modelled before the first buyer meeting, so the price a buyer sees works for the retailer and for the brand. Retail strategy & pricing
Logistics
Receiving, storage, fulfillment and Amazon prep run from a single U.S. inventory position in TruLife’s 94,000-square-foot facility, so there is one stock number rather than two. Logistics & warehousing
Established retail relationships
TruLife meets category buyers at national and regional chains in scheduled meetings, with a presentation built to their criteria. That work draws on 16+ years inside the ECRM buyer ecosystem, including 37 scheduled buyer meetings at ECRM in September 2026. Retail distribution & buyers
Support beyond the first placement
Winning a shelf is the start. Engagements run in four phases — assess, build, sell, grow — and the grow phase is about keeping and widening distribution: brand marketing that makes a shelf position defensible once it’s won, trade and consumer press that gives buyers a reason to believe the brand is moving, and marketplace performance that answers the first question in every buyer meeting. See how an engagement runs
Documented client results
Read TruLife’s published case studies for documented results from brands we have taken to U.S. retail.