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The operating company that stands in for a U.S. headquarters you don't have.
Not a broker taking a commission, not a consultant delivering a report. The team that runs your American business while you run the brand.
Why clients trust us
Evidence behind the operating model.
Executive leadership
Founder & CEO Brian Gould leads with Jimmie Carmeci (Operations) and Matthew Boyce (Sales). Meet the team →
Retail buyer engagement
Positioning, category presentations and follow-through with retail buyers and distributors. Explore the Retail Network →
Industry visibility
Featured in New Hope Network’s NBJ Spotlight (sponsored feature). Read more →
Domestic and international work
Leadership
“Building a brand first requires building a relationship.”
Brian GouldFounder & Chief Executive Officer
Brian leads TruLife’s strategic vision, international business development and retail commercialization initiatives.
He works on every engagement directly. Brands come to TruLife because they want the person who knows the buyers in the room, not a coordinator relaying messages to one.
- Founder & CEO
- Boca Raton, Florida
Industry experience
Experience Inside the Retail Ecosystem
TruLife’s experience is built through sustained industry participation, direct buyer interaction, market knowledge and hands-on retail-development work — not simply attendance at one event.
Buyer access is only the beginning. TruLife manages the preparation, commercial requirements and follow-through needed to move a retail conversation toward an actual business opportunity.
See How TruLife Develops U.S. Retail Accounts →Retailer names and photographs are shown to document TruLife Distribution’s buyer conversations. Meetings do not imply retailer endorsement, purchase commitment or guaranteed placement.
Is Your Brand Ready to Meet U.S. Retail?
TruLife helps emerging and international brands prepare for, access and execute opportunities across the U.S. retail market.
What we believe
Three things we hold to.
Candour before commitment
If a product isn't ready for U.S. retail, we say so in the assessment rather than after the contract. A brand that launches too early damages itself and us.
Sequence over speed
Compliance, then infrastructure, then buyers. Skipping ahead is the most common reason a well-funded launch stalls in its first year.
Publish what we know
The barrier to U.S. retail is relationships and execution, not information. Teaching the market how entry works costs us nothing.
Industry participation
Where we work.
Retail buyer programs & trade events
TruLife represents client brands in scheduled conversations with category buyers from national and regional chains. A meeting is an opportunity to present, not a placement.
Headquarters
1200 N Federal Hwy, Suite 300. Warehousing and fulfillment are coordinated through partner-provided infrastructure in Ontario, California.
The team
Experienced leadership, coordinated capabilities.
Small enough that your account has a name attached to it, and large enough to run compliance, logistics, sales, marketing and press without subcontracting the parts that matter.
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.