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Services & business model
More Than Distribution. A Complete U.S. Retail Commercialization Partner.
TruLife is not a traditional inventory-buying distributor. We provide customized U.S. retail commercialization and brand management programs designed around each brand’s category, market readiness, commercial objectives, and growth strategy.
Compare U.S. retail channels · See a sample monthly report · Still developing your product? Explore Brand Advisory
What a program can include
Customized to each brand. No packaged tiers.
Every program is scoped around the brand. These are the services we draw from.
- U.S. market-entry strategyChannel, region and sequencing decisions for a realistic first year.
- FDA & regulatory coordinationLabels, claims, registration and import requirements coordinated before commercial activity.
- Product positioning & retail pricingLanded cost, margin through the U.S. chain and shelf-price benchmarking.
- Retail buyer outreachTargeted approaches to the category buyers who decide.
- National sales representationTruLife representing the brand to retailers and distributors.
- Category presentationsPresentations built to the buyer’s evaluation criteria.
- Retail account developmentTurning a first order into a working account.
- Account managementReorders, promotions, resets and retailer follow-up.
- Brand managementBrand presence and positioning that support the shelf.
- Marketing & public relationsTrade media, press and outreach that give buyers and consumers a reason to look.
- E-commerce & AmazonMarketplace performance built alongside retail, because buyers ask how the product already sells.
- Logistics & warehousing coordinationCoordinated through partner-provided warehousing and fulfillment infrastructure in Ontario, California.
- Ongoing commercial supportReporting and commercial guidance as the program grows.
Complimentary 15-minute introduction
A short conversation to understand your brand and whether TruLife is the right fit. No purchase required. Request an introduction.
Optional U.S. Market Assessment — $3,500
A separate, paid, analyst-led decision document for brands that want a formal evaluation. It is never required before an introductory conversation. About the assessment.
Market entry & FDA compliance
Labels, claims, registration, and import paperwork reviewed and corrected before production — not after a container is sitting at the port.
Explore →Retail strategy & pricing
Landed cost, margin through every step of the U.S. chain, shelf-price benchmarking and trade spend — modelled before the first buyer meeting.
Explore →Retail distribution & buyers
Category buyers at national and regional chains, in scheduled meetings, with a presentation built to their criteria rather than yours.
Explore →Logistics & warehousing
Receiving, storage, fulfillment and Amazon prep from a single U.S. inventory position, so there is one stock number rather than two.
Explore →California Market Validation Program
Targeted retailer outreach, buyer engagement and market feedback to establish an initial California retail presence before broader expansion.
Explore →Amazon & e-commerce
Marketplace performance built deliberately, because the first question in a buyer meeting is how the product already sells.
Explore →Brand management & marketing
The visibility that makes a buyer meeting easier and a shelf position defensible once it's won.
Explore →Public relations
Trade and consumer press that gives a category buyer a reason to believe the brand is moving before it reaches their shelf.
Explore →How we work
The four phases an engagement runs in, what we commit to each month, and what we deliberately don't promise.
See the process →Why TruLife
How an outsourced commercial function differs from a broker, a distributor and a consultant — including where each of those is the better answer.
See the comparison →How an engagement runs
Assess, build, sell, grow — in that order.
The order isn't a preference. Skipping ahead is the single most common reason a well-funded launch stalls in its first year.
Assess
Category fit, pricing and margin structure through the U.S. chain, compliance gaps, and a realistic door target. Candid, before you commit.
Build
Labeling and FDA compliance, liability coverage, customs and freight, warehousing, and marketplace listings.
Sell
Buyer meetings and account presentations, distributor and broker activation, first purchase orders.
Grow
Merchandising and resets, promotional calendars, marketplace management, PR and media to support the shelf you won.
The overview
All of it, explained in one sitting.
Brian walks through what TruLife actually does — the services, how they fit together, and what an engagement looks like from the inside.
If you would rather hear it than read nine pages, start here and come back to the detail afterwards.
Watch · Introduction to TruLife
Recorded 2025 · plays from YouTube, nothing loads until you press play
Next step
Start with a 15-minute conversation.
Tell us about your brand, your category and where you want to be in U.S. retail. We will tell you plainly what the path would involve.