Home / What we do
One U.S. commercial function, six disciplines.
Compliance, sales, logistics, e-commerce, and marketing run under one team for one brand. Nothing gets handed between vendors who don't talk to each other.
Compare U.S. retail channels before deciding where the commercial work should begin.
Market entry & FDA compliance
Labels, claims, registration, and import paperwork reviewed and corrected before production — not after a container is sitting at the port.
Explore →Retail strategy & pricing
Landed cost, margin through every step of the U.S. chain, shelf-price benchmarking and trade spend — modelled before the first buyer meeting.
Explore →Retail distribution & buyers
Category buyers at national and regional chains, in scheduled meetings, with a presentation built to their criteria rather than yours.
Explore →Logistics & warehousing
Receiving, storage, fulfillment and Amazon prep from a single U.S. inventory position, so there is one stock number rather than two.
Explore →Amazon & e-commerce
Marketplace performance built deliberately, because the first question in a buyer meeting is how the product already sells.
Explore →Brand management & marketing
The visibility that makes a buyer meeting easier and a shelf position defensible once it's won.
Explore →Public relations
Trade and consumer press that gives a category buyer a reason to believe the brand is moving before it reaches their shelf.
Explore →How we work
The four phases an engagement runs in, what we commit to each month, and what we deliberately don't promise.
See the process →Why TruLife
How an outsourced commercial function differs from a broker, a distributor and a consultant — including where each of those is the better answer.
See the comparison →How an engagement runs
Assess, build, sell, grow — in that order.
The order isn't a preference. Skipping ahead is the single most common reason a well-funded launch stalls in its first year.
Assess
Category fit, pricing and margin structure through the U.S. chain, compliance gaps, and a realistic door target. Candid, before you commit.
Build
Labeling and FDA compliance, liability coverage, customs and freight, warehousing, and marketplace listings.
Sell
Buyer meetings and account presentations, ECRM programs, distributor and broker activation, first purchase orders.
Grow
Merchandising and resets, promotional calendars, marketplace management, PR and media to support the shelf you won.
The overview
All of it, explained in one sitting.
Brian walks through what TruLife actually does — the services, how they fit together, and what an engagement looks like from the inside.
If you would rather hear it than read nine pages, start here and come back to the detail afterwards.
Watch · Introduction to TruLife
Recorded 2025 · plays from YouTube, nothing loads until you press play
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.