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Twenty questions across five areas. Five minutes. Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.
Section 1 of 5 · Product & category
What category is your product?
Is the formulation final?
How many SKUs would you launch with?
Do you have U.S.-market packaging artwork?
Section 2 of 5 · Regulatory status
Has your label been reviewed against FDA requirements?
Is your manufacturing facility registered for U.S. supply?
Do you have a U.S. agent appointed?
Have you checked every ingredient's U.S. status?
Section 3 of 5 · Current markets
Where do you sell today?
Annual revenue?
Do you sell in physical retail anywhere?
Do you have U.S. e-commerce traction?
Section 4 of 5 · Supply & capacity
Could you fulfil a 500-store order in 90 days?
What is your production lead time?
Do you hold product liability insurance valid in the U.S.?
Have you modelled landed cost into the U.S.?
Section 5 of 5 · Commercial readiness
Do you have a U.S. price and margin structure?
Do you have retail-ready sales materials?
Have you met a U.S. category buyer?
Is there budget allocated for U.S. entry?
Assessment complete
Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.
Ready for a complete commercial evaluation? Choose the U.S. Market Assessment — $3,500.
U.S. Market Assessment — $3,500A practical starting point
Download TruLife’s U.S. Retail Readiness Guide and learn what buyers evaluate before considering a new brand.
