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Is your brand ready for U.S. retail?

Free 5-minute self-assessment: answer twenty questions across five areas, then enter your contact details to view and receive your automated readiness score, band and three biggest gaps. This is not a review of your actual product or a commercial entry plan.

Need a product-specific, analyst-led commercial decision document? Explore the $3,500 U.S. Market Assessment.

Section 1 of 5 · Product & category

Product & category

What category is your product?

Is the formulation final?

How many SKUs would you launch with?

Do you have U.S.-market packaging artwork?

0 of 4 answered

Section 2 of 5 · Regulatory status

Regulatory status

Has your label been reviewed against FDA requirements?

Is your manufacturing facility registered for U.S. supply?

Do you have a U.S. agent appointed?

Have you checked every ingredient's U.S. status?

0 of 4 answered

Section 3 of 5 · Current markets

Current markets

Where do you sell today?

Annual revenue?

Do you sell in physical retail anywhere?

Do you have U.S. e-commerce traction?

0 of 4 answered

Section 4 of 5 · Supply & capacity

Supply & capacity

Could you fulfil a 500-store order in 90 days?

What is your production lead time?

Do you hold product liability insurance valid in the U.S.?

Have you modelled landed cost into the U.S.?

0 of 4 answered

Section 5 of 5 · Commercial readiness

Commercial readiness

Do you have a U.S. price and margin structure?

Do you have retail-ready sales materials?

Have you met a U.S. category buyer?

Is there budget allocated for U.S. entry?

0 of 4 answered

Assessment complete

Where should we send your result?

Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.

Your result and contact details are sent to TruLife so our team can respond appropriately.

Your free result is an automated band and gap summary. For an analyst-led review of your actual product, economics, compliance, competition, channels and recommended U.S. entry plan, request the $3,500 U.S. Market Assessment.

Request a U.S. Market Assessment — $3,500

Still developing your product? Explore Brand Advisory

A commercial first step

Is the U.S. market right for your brand?

Understand the opportunity before committing to inventory, compliance, logistics and retail development. Still developing? Explore Brand Advisory →

Request a U.S. Market Assessment — $3,500
U.S. Market Assessment — $3,500