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We take on brands from outside the United States looking for a way in, and American brands that have outgrown the channels they started in.
Capsules, powders, gummies and sports nutrition into specialty, drug and natural retail.
Explore →Better-for-you food with a functional claim, where labeling review decides whether it ships.
Explore →Energy, coffee and functional drinks — including the canning and scheduled process requirements that catch importers out.
Explore →Natural and clean formulations into natural grocery, specialty beauty and e-commerce.
Explore →Body, hair and daily care lines that need shelf presence alongside established national brands.
Explore →Supplements and functional products for pets, a category buyers are actively expanding.
Explore →The most competitive corner of U.S. supplements, where certification is the price of entry.
Explore →A growing category where the distance between a permitted and a prohibited claim is shortest.
Explore →U.S. Market Assessment — $3,500
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
A practical starting point
Download TruLife’s U.S. Retail Readiness Guide and learn what buyers evaluate before considering a new brand.
