The pillar
Start here if you're new to the topic.
Marketing a brand into U.S. retail
U.S. positioning, pack adaptation, the marketplace-to-shelf evidence chain, promotional calendars and measuring sell-through.
Read the guide →Supporting guides
Deeper on each stage.
- Supporting guideIn production
Adapting packaging for U.S. shelves
Category cues, size conventions and the compliance panel, handled together.
- Supporting guideIn production
Building an Amazon listing that a buyer will check
What rank, ratings and review count signal, and how to build them deliberately.
- Supporting guideIn production
Promotional calendars that support a reset
Timing spend to the weeks that decide a category review.
- Supporting guideIn production
Trade PR for entering brands
Which titles matter, what editors want, and the lead times they work to.
Questions
Frequently asked.
- Does marketing matter before we have distribution?
- Some of it does — positioning, assets and marketplace presence all feed the buyer conversation. Broad awareness spending ahead of availability rarely does.
- Why does a buyer care about our Amazon listing?
- It is the cheapest evidence of demand available to them, and they will look whether or not you offer it.
- Trade press or consumer press?
- Trade first, in most cases. The industry titles reach the people who make listing decisions.
- What actually keeps a listing?
- Units per store per week. The marketing calendar is most of what determines that number in the months a retailer is watching.
Also in this hub
Services, tools and proof.
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
U.S. Market Assessment — $3,500
or reach us directly ·
info@TruLifeDistribution.com