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Natural and clean formulations into natural grocery, specialty beauty and e-commerce — under a regulatory regime that changed materially and recently.
What's different here
The Modernization of Cosmetics Regulation Act introduced facility registration, product listing, a responsible person, safety substantiation and adverse event reporting. Brands working from pre-2023 guidance are working from the wrong map.
Records supporting product safety are expected to exist. A long clean record in another market is not a substantiation file.
Anti-ageing, repair and treatment language moves quickly from cosmetic into drug territory, and enforcement does not stop at the package.
Beauty buyers evaluate the physical unit — finish, closure, secondary packaging — in a way supplement buyers generally do not.
How we help
Classification, labeling, registration and import, closed before production.
Explore →Buyer meetings, distributor activation and account management.
Explore →One inventory position serving both retail and direct-to-consumer.
Explore →U.S. Market Assessment — $3,500
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
A practical starting point
Download TruLife’s U.S. Retail Readiness Guide and learn what buyers evaluate before considering a new brand.
