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Personal care.
Body, hair and daily care lines competing for shelf against national brands with decades of distribution behind them.
What's different here
Four things that decide a launch in this category.
Same regime as beauty
Facility registration, product listing, responsible person and adverse event reporting apply here too. The category is regulated as cosmetics.
Price architecture is brutal
National incumbents set the shelf price expectation. Landed cost has to survive a comparison a shopper makes in three seconds.
Fragrance and allergen disclosure
Requirements differ from other markets and frequently force a labeling change.
Velocity beats story here
Natural and specialty buyers will listen to the brand story; drug and grocery buyers want the rate of sale.
How we help
What an engagement covers in this category.
Market entry & compliance
Classification, labeling, registration and import, closed before production.
Explore →Retail distribution & buyers
Buyer meetings, distributor activation and account management.
Explore →Logistics & warehousing
One inventory position serving both retail and direct-to-consumer.
Explore →U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.