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Sports nutrition.
The most competitive corner of U.S. supplements, where third-party certification is increasingly the price of entry rather than a differentiator.
What's different here
Four things that decide a launch in this category.
Banned-substance certification
Programmes such as NSF Certified for Sport and Informed Sport are expected by many retailers and effectively mandatory for anything sold near organised sport.
Ingredient scrutiny is highest here
This is the category regulators and retailers watch most closely. Novel ingredients attract attention faster than in any other segment.
Claims are the whole marketing model
Performance language is why the category sells and why it draws enforcement. The structure/function line is tested daily.
Velocity evidence is non-negotiable
Specialty and drug buyers in this category look at marketplace performance before they look at the brand.
How we help
What an engagement covers in this category.
Market entry & compliance
Classification, labeling, registration and import, closed before production.
Explore →Retail distribution & buyers
Buyer meetings, distributor activation and account management.
Explore →Logistics & warehousing
One inventory position serving both retail and direct-to-consumer.
Explore →U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.