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Launch dietary supplements in U.S. retail.
The largest wellness category in U.S. retail, the most crowded, and the one where the regulatory position is most often misunderstood by brands entering from abroad.
What's different here
Four things that decide a supplement launch.
No pre-market approval
FDA does not approve supplements before sale. Responsibility for safety and labeling sits with the company placing the product on the market — faster to enter, far less forgiving of error.
Ingredient status drives the timeline
An ingredient not marketed in the U.S. before October 1994 may require notification well ahead of launch. This is the item that most often derails a schedule.
Claims decide the channel
What you can say determines where the product sits and which buyer will take the meeting. Claims are a commercial decision before they are a regulatory one.
Velocity evidence is the price of entry
Specialty and drug buyers ask how the product already sells. Marketplace performance built deliberately is what makes a first meeting productive.
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.