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Learning path · 5 steps
Preparing for retail buyers.
Five steps to a meeting worth having — because you get one first impression per account, and it goes on the record.
Before preparing for a buyer, compare the U.S. retail channels that could fit the brand.
A buyer meeting is not the start of the process, it is a test of everything done before it. This path covers what a category buyer is measured on, what they will ask for, and what happens in the weeks after a yes — which is where more launches come apart than in the meeting itself.
The sequence
In the order the work actually happens.
- Step 01Pillar guide · 10 min
Understand who decides and why
How distribution works here, what a buyer is measured on, and where a listing decision actually gets made.
- Step 02Tool · 5 min
Check you would survive the questions
Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.
- Step 03Read guide →
Build the category presentation
The deck built to their evaluation criteria: category gap, margin, velocity evidence and promotional plan.
- Step 04Read guide →
Prepare for ECRM and structured programmes
How pre-scheduled buyer programmes work and how to use the sessions properly.
- Step 05Service
Know what happens after the first order
Vendor onboarding, routing compliance, resets and the category review that decides whether you stay.
At the end of this path
You will walk into the meeting knowing what will be asked, what your weakest answer is, and what the next ninety days require if the answer is yes.
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.