A buyer meeting is not the start of the process, it is a test of everything done before it. This path covers what a category buyer is measured on, what they will ask for, and what happens in the weeks after a yes — which is where more launches come apart than in the meeting itself.
The sequence
How distribution works here, what a buyer is measured on, and where a listing decision actually gets made.
Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.
The deck built to their evaluation criteria: category gap, margin, velocity evidence and promotional plan.
How pre-scheduled buyer programmes work and how to use the sessions properly.
Vendor onboarding, routing compliance, resets and the category review that decides whether you stay.
At the end of this path
U.S. Market Assessment — $3,500
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
A practical starting point
Download TruLife’s U.S. Retail Readiness Guide and learn what buyers evaluate before considering a new brand.
