Your inputs
Work down from the shelf price.
The defaults reproduce the worked example in U.S. retail pricing and margin, within rounding. Replace every figure with your own — channel norms differ, and the guide explains how.
A planning model, not a quote
Your margin stack
What one unit returns.
| Shelf price | $24.99 | What the shopper pays |
|---|---|---|
| Less retailer margin (40%) | −$10.00 | The retailer's share, set by channel norms |
| Retailer's cost | $14.99 | What the retailer pays the distributor |
| Less distributor margin (25%) | −$3.75 | Where a distributor is in the chain |
| Your invoice price | $11.24 | What you bill |
| Less trade spend (12%) | −$1.35 | Promotional allowances, features, new-item support |
| Less deductions & freight (5%) | −$0.56 | Chargebacks, damages, freight terms |
| Net realised revenue | $9.33 | What actually reaches you |
| Less landed cost | −$6.20 | Factory gate to a U.S. pallet |
| Contribution per unit | $3.13 | Before any marketing, salary or overhead |
$3.13Workable — watch trade spend
Want this modelled properly?
A U.S. Market Assessment — $3,500 can include a landed-cost and margin model for your product, category and route to shelf, including trade-spend assumptions for the proposed channel.
U.S. Market Assessment — $3,500U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
U.S. Market Assessment — $3,500
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