Most brands read about U.S. entry in the order they encounter problems, which means they read about buyers first and compliance last. This path runs the other way. Each step assumes the one before it is done, and skipping ahead is the single most common reason a well-funded launch stalls in its first year. Where a guide is still being written, the step says so rather than sending you somewhere it isn't.
The sequence
In the order the work actually happens.
- Step 01Pillar guide · 12 min
Understand the sequence and the cost
What entering the U.S. involves end to end, and what each stage costs before it returns anything.
- Step 02Tool · 5 min
Score your own readiness
Complete the assessment, then enter your contact details to view and receive your score, readiness band and three biggest gaps.
- Step 03Pillar guide · 16 min
Close the regulatory gaps
Registration, the U.S. agent, panel construction, claims and the import pathway.
- Step 04Pillar guide · 11 min
Set your U.S. price
Landed cost, the margin stack worked through, trade spend, deductions and MAP policy.
- Step 05Pillar guide · 10 min
Solve the inventory position
Freight, customs, warehousing, routing compliance and the single-stock-pool question.
- Step 06Pillar guide · 10 min
Learn how distribution actually works
Three routes to shelf, who decides, and where buyer access fits inside it.
- Step 07Read guide →
Build the buyer presentation
What a category buyer evaluates, and what disqualifies a brand in five minutes.
- Step 08Case study
See it done once, end to end
A documented launch from a standing start — compliance, import, insurance, then shelf.
International brands entering the U.S.
Start with the market you are translating from.
These country guides connect home-market context to the U.S. commercialization, pricing, intake and buyer-readiness decisions in this path.
Australia
Translate an Australian launch into a U.S. commercial plan.
Open guide →New Zealand
Plan the product, pricing and operating path across the Pacific.
Open guide →United Kingdom
Build a U.S. plan rather than extending a UK proposition.
Open guide →Germany
Translate German and EU market readiness into a focused U.S. plan.
Open guide →Italy
Adapt Italian product strengths for U.S. channels, pricing and operations.
Open guide →Netherlands
Build a U.S. retail plan around Dutch export and operating context.
Open guide →South Africa
Plan the long-distance commercial and supply path into U.S. retail.
Open guide →India
Translate Indian product, regulatory and pricing context for U.S. buyers.
Open guide →Canada
Treat the nearby U.S. market as a distinct retail and compliance system.
Open guide →Europe
Turn a multi-market footprint into one U.S. operating path.
Open guide →Sweden
Translate Swedish brand clarity into a channel-ready U.S. plan.
Open guide →At the end of this path
You will know what your product needs before it can be sold here, what it will cost to get there, and which of the gaps is the one actually blocking you.
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.