Home / What we do / Amazon & e-commerce
Marketplace performance built deliberately — because the first question in a buyer meeting is how the product already sells, and the listing is where they go to find out.
The problem
A category buyer takes the meeting, then looks the product up. What they find is a listing built for a different market, with home-market spelling, a hero image shot for a different shelf, eleven reviews and no rank to speak of. Nothing about that says the product is moving.
The second failure is pricing. Marketplace price drifts below the shelf price the brand just asked a retailer to protect, often because a third-party seller sourced stock somewhere and nobody set a policy. The buyer sees it. The conversation ends politely and does not resume.
The third is treating e-commerce and retail as separate businesses with separate stock, separate forecasts and separate teams. Two inventory pools, two sets of numbers, and no single answer when a buyer asks what you can ship next month.
What we do
Titles, bullets, imagery, A+ content and back-end terms built for U.S. search behaviour and U.S. compliance language, not translated from the home-market listing.
Brand registry, variation structure, parentage and content ownership set up so the listing is yours to control rather than something you negotiate with resellers.
Sponsored placements run against the categories and terms that matter, timed to the retail calendar so rank is strongest in the weeks buyers are actually looking.
Review generation through the mechanisms the platform permits, because review count and rating are two of the three numbers a buyer reads before deciding anything.
Marketplace price monitored against the shelf price and MAP policy enforced, so e-commerce is not quietly undermining the retail argument.
Labeling, bagging, bundling and inbound shipments prepared to Amazon specification, out of the same inventory position that serves retail orders.
How it works
The point of the marketplace program is not marketplace revenue alone. It is the evidence that makes the retail meeting go somewhere.
Account and catalogue structure, compliant listing copy, imagery and A+ content, with pricing and MAP policy set before the first unit is live.
Inventory positioned, listing live, advertising switched on against a defined category and term set.
Rank, rating, review count and velocity built to the point where the listing supports the retail conversation instead of undermining it.
Stock cover managed against retail demand, pricing policed, and marketplace activity timed around category reviews and retail promotions.
Who this is for
The product is compliant, the pricing architecture is set, and you can hold stock cover for both channels out of one U.S. inventory position.
You want marketplace volume at any price. Marketplace discounting that buys rank this quarter can cost the retail listing next quarter, and we would rather have that argument before the program starts than after.
Go deeper
Where marketplace sits in the sequence, and why it usually comes before retail.
Read the guide →One inventory position serving retail purchase orders and marketplace orders alike.
How logistics works →A large fitness audience with nowhere to buy, converted through marketplace placement.
Read →Find out where you stand before you spend anything on a launch.
Start the assessment →In their words
“Working with the TruLife Distribution team has resulted in 7 figures of sales of our brand on Amazon.com. They also assisted us with placement in CVS, Vitamin Shoppe, and several other major accounts in the USA Marketplace.”Sean KellyCo-Founder, RARI Nutrition
Questions
U.S. Market Assessment
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
