Home / Industries / Sports Nutrition
The most competitive corner of U.S. supplements, where third-party certification is increasingly the price of entry rather than a differentiator.
What's different here
Programmes such as NSF Certified for Sport and Informed Sport are expected by many retailers and effectively mandatory for anything sold near organised sport.
This is the category regulators and retailers watch most closely. Novel ingredients attract attention faster than in any other segment.
Performance language is why the category sells and why it draws enforcement. The structure/function line is tested daily.
Specialty and drug buyers in this category look at marketplace performance before they look at the brand.
How we help
Classification, labeling, registration and import, closed before production.
Explore →Buyer meetings, distributor activation and account management.
Explore →One inventory position serving both retail and direct-to-consumer.
Explore →U.S. Market Assessment
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
