Eleven named endorsements — from brand founders, from a retail buyer, and from the operator of the buyer programmes we attend. Every one carries a name, a title and a company.
From the other side of the table
Founders will vouch for a partner who did good work. A retail buyer vouching for the firm that sells to them, and the operator of the buyer programmes vouching for how a supplier turns up, are a different order of proof.
“Brian has been attending ECRM Programs every year since 2009 to help his suppliers grow sales and expand distribution. In all my conversations with Brian he is focused on how to help his brands — getting the right appointments, preparing for meetings and promoting their offerings and capabilities.”Sarah DavidsonVP, ECRM / RangeMe
“I have worked with Brian and his team on several product lines and he has been great to work with. I highly recommend choosing his firm when you do decide to launch or expand in the USA.”Derek GouldHealth & Wellness Buyer, LuckyVitamin.com
From the founders
“Working with the TruLife Distribution team has resulted in 7 figures of sales of our brand on Amazon.com. They also assisted us with placement in CVS, Vitamin Shoppe, and several other major accounts in the USA Marketplace. They clearly have the right team to help any brand seeking to expand its sales and distribution.”Sean KellyCo-Founder, RARI Nutrition
“Brian has been an incredible asset to our distribution and overall expansion efforts for Gen-X Muscle. Their team is not only meeting my expectations as an outsourced sales and marketing service, but they are constantly exceeding my own in-house team of sales individuals that have been with us for years.”George DorseyCEO, Gen-X Muscle
“They professionally handled FDA Compliance and assisted us with entering the USA Marketplace with ease. We would highly recommend their services to any company seeking to expand.”Niall HartyCEO, All Real Nutrition · Ireland
“Brian and the TruLife Team have been a great pleasure to work with. They are very responsive, and always over communicate everything to me and my team. They have successfully placed our brand in front of some of the largest retailers in the United States at a rapid pace.”Patrick ScallanCEO, AngioGenesis Medical LLC
“Brian is a dynamic brand manager. He certainly takes the time to work with you and develop your brand as if it is his own. I would highly recommend his services to any manufacturer seeking to expand in the USA Marketplace.”Adam MortleyInspira Naturals · Australia
“Brian is a class act, and knows how to take a business to the next level. That is what he and his team has done for us at Freeman Formula. Thank you Brian for being a person of true integrity and loyal to my brand and its growth.”Jeramy FreemanCEO, Freeman Formula
The Daily Crave team on what an experienced commercialization partner contributes during a U.S. retail expansion — recorded on camera.Daily CraveWest Coast expansion · 2026
“Mr. Brian is an extraordinary person with incredible talent. He can offer end-to-end services for your products in the US OTC market.”A.V.N. SridharSuraksha Pharma Pvt. Ltd.
“I have known Brian Gould for quite some time now and he is a trustworthy person and can be counted on to assist your company with all of your business expansion requirements. I would highly recommend him to any company seeking to grow and expand.”Steve ShahOwner, Nature’s Pavilion
The long version
Most testimonials describe a feeling. This one describes the work, which makes it more useful if you are trying to picture the year ahead.
“It was clear to me that to successfully launch our brand in the United States, we needed a partner to assist us. After several interviews with other U.S.-based companies, we decided to partner with Brian and TruLife Distribution. They fully assisted us with FDA compliance for our products and even had their graphics team make all necessary label changes for us. It was very clear that we made the right decision to partner with them from the start.John KimCEO, Elementelle
I was very impressed with the level of ongoing communication between our two teams and how seamlessly everything worked between us. I am also very pleased with their Social Media Management program as it was exactly what we were looking for.
My experience with TruLife has been excellent and I am grateful that we have them as a partner to navigate such a large marketplace. I would highly recommend them to any brand manufacturer looking to launch their brand in the U.S. market.”
On camera
A written quote takes a founder two minutes. Sitting in front of a camera and putting a name to it is a different order of commitment — and an interview by the operator of the buyer programmes is validation we cannot write ourselves.
Watch · Alba Haya
Alba Haya · Founder, Ultra Life Sport · Read the case study
Watch · Brian Gould × ECRM
Interviewed by Joseph Tarnowski, ECRM · September 2020 · How buyer representation works
Watch · Dance2Fit
Andre & Jessica James · Dance2Fit · 2020 · Read the case study
Watch · Adam Mortley, Inspira Naturals
Adam Mortley · Inspira Naturals, Australia
Watch · Darin Steen, Fat Loss Lifestyle
Darin Steen · Founder of Fat Loss Lifestyle, recorded 2021 · Darin passed away after this was filmed; it is published with the brand’s blessing
Watch · Jeramy Freeman, Freeman Formula
Jeramy Freeman · CEO, Freeman Formula · 2021 · Read the case study
Watch · Niall Harty, All Real Nutrition
Niall Harty · All Real Nutrition, Ireland · Read the case study
Watch · George Dorsey, Gen-X Muscle
George Dorsey · CEO, Gen-X Muscle · Read the case study
Watch · Ground Based Nutrition
Ground Based Nutrition · plant-based · Read the case study
On attribution
An unattributed testimonial is worth roughly nothing to a prospective client, and it costs a firm nothing to write. Everything on this page carries a name, a title and a company, published with permission.
Some client work is commercially sensitive and appears in anonymised form in the case studies instead — clearly marked as such, with the figures intact and the identity withheld at the client’s request rather than ours.
Documented client work
Twelve retail programmes and three e-commerce programmes, each with the channel it ran through and what happened next.
Full FDA, import and insurance build, then a U.S. launch from a standing start.
Read the case study →Two SKUs to eight, seven figures on Amazon, and a single retail launch into more than 700 doors.
Read the case study →Gen-X Muscle, Freeman Formula, Inspira Naturals, AngioGenesis Labs, Firebird Energy and more.
Browse all fifteen →U.S. Market Assessment
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
