TruLife DistributionU.S. Retail Commercialization

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Find out what America would actually take.

Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return — before you commit to anything.

What you receive

Four answers, in writing.

01

Category and shelf fit

A candid read on whether your product has a place on a U.S. shelf, in which channel, and against which incumbents.

02

The compliance work required

The specific FDA, labeling and import items your product needs closed, and which of them affect your existing packaging.

03

A realistic first-year door target

Broken out by channel, based on comparable brands we have taken to market — not a best case.

04

Landed cost and margin structure

What your product costs delivered, and what margin survives the U.S. retail chain at your intended price.

Tell us about your brand

The more specific you are, the more useful the assessment.

Not ready to talk?

Find out where you stand in five minutes.

The Retail Readiness Assessment scores your brand across product, regulatory status, current markets, supply capacity and commercial readiness — and names your three biggest gaps. You see your result before we ask for anything.

Take the readiness assessment
Request an assessment