TruLife DistributionU.S. Retail Commercialization

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Documented client work.

Every case below is a brand we represent or have represented, published with their consent, and a client we can put you in touch with.

Written up in full

Fifteen client stories, start to finish.

Situation, challenge, strategy, execution, outcome and what we would tell the next brand — with the client’s own words where they gave them.

United States · Specialty & drug

RARI Nutrition

Two SKUs to eight, seven figures on Amazon, and a single retail launch into more than 700 doors.

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United States · Natural skincare

Bodyceuticals

An independent-retailer-first rollout into more than a dozen new accounts since 2024.

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Ireland · Market entry

All Real Nutrition

Full FDA, import and insurance build, then a U.S. launch from a standing start.

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United States · Four channels

Freeman Formula

A founder-led line into GNC, Tops, Kinney Drugs and Express Mart, alongside marketplace.

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United States · National accounts

Gen-X Muscle

An outsourced sales function running alongside an in-house team, opening a tier it could not reach.

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International · California retail

Ultra Life Sport

One state built properly before fifty — a California beachhead for a sports nutrition brand.

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United States · Grocery

AngioGenesis Labs

A liquid supplement line into southeastern grocery, then expansion beyond the region.

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United States · Marketplaces

Homvare

From 800 square feet and manual listings to 500+ brands across fifteen marketplaces.

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United States · E-commerce

Beaver Brook USA

A direct-to-consumer business whose growth was constrained by operations rather than demand.

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United States · Marketplace

Dance2Fit

A large fitness audience with nowhere to buy, converted through marketplace placement.

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United States · E-commerce

RawTrition

An algae-based energy supplement placed where shoppers already search for alternatives.

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United States · Plant-based

Ground Based Nutrition

Clean-label positioning taken to the buyers whose category screens for it, via ECRM.

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United States · West Coast · 2026

Daily Crave

A West-Coast-first expansion for a better-for-you snack brand, with the account relationships built to carry it further.

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Withheld · Market entry

Anonymised engagement

Figures intact, identity withheld at the client's request rather than ours.

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Also in the library

Three more being written up.

Documented engagements rather than placeholders. We would rather publish them properly than pad them out.

Brands we have represented

The brands behind the case studies.

Twelve retail programmes and three e-commerce programmes — each one a brand we represent or have represented, published with their consent.

RARI Nutrition
Freeman Formula
All Real Nutrition
Inspira Naturals
AngioGenesis Labs
UltraLife Sport
Bodyceuticals Calendula Skincare
Ground Based Nutrition
Dance2Fit
Fat Loss Lifestyle
Beaver Brook USA
RawTrition

Read the case studies →

U.S. Market Assessment

Find out what America would actually take.

Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.

Request an assessment