TruLife DistributionU.S. Retail Commercialization

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Personal care.

Body, hair and daily care lines competing for shelf against national brands with decades of distribution behind them.

What's different here

Four things that decide a launch in this category.

01

Same regime as beauty

Facility registration, product listing, responsible person and adverse event reporting apply here too. The category is regulated as cosmetics.

02

Price architecture is brutal

National incumbents set the shelf price expectation. Landed cost has to survive a comparison a shopper makes in three seconds.

03

Fragrance and allergen disclosure

Requirements differ from other markets and frequently force a labeling change.

04

Velocity beats story here

Natural and specialty buyers will listen to the brand story; drug and grocery buyers want the rate of sale.

Start here

Guides for this category.

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What an engagement covers in this category.

U.S. Market Assessment

Find out what America would actually take.

Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.

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